ADPR 4600 FINAL EXAM QUESTIONS
1.a Incidental media spillover - Answers -media that gets "spilled over" to other
areas/targets because of location (e.g. people who live on border between two countries
may hear other media (radio), even if it wasn't on purpose)
1.b Deliberate media spillover - Answers -intentional spillover to other countries using
satellite
2. Japanese culture "wa" - Answers -Collectivism, harmony and concord
3. Saudi Arabia and PR - Answers -Viewed as propaganda; extremely limited to
professionalism and education; limited support from higher-ups and limited budget
Arab-American Oil Company: Two tasks - to train Arabs to work with Americans and to
teach US Americans to understand respect and adapt to Saudi Culture
Leading aim of ADPR - to exchange world's stereotypes of Saudi kingdom/its people
4. Media viability - Answers -· The whole of conditions that need to be fulfilled for media
to be able to exist and flourish completely independently (on their own) - can be hard
due to gov't regulations and different levels of freedom
5. Ethical standard and legal/political standard - Answers -A wide, high, and universal
spectrum of ethical standards
Respect legal and political system of the host country and maintain high standards of
ethical behaviors
6. International radio - Answers -International radio is primarily performed by
government run stations
Two established credible stations: BBC and Voice of America
7. T/F - The Japan Broadcasting Corporation (Nippon Hoso Kyokai - NHK) is the only
noncommercial public radio and television broadcasting network - Answers -True
8. T/F - In India, magazine and newspaper readership is at high levels (e.g. more than
5,000 newspapers are published in more than a hundred languages across the
country), offering ADPPR practitioners an excellent conduit for organizational messages
- Answers -True
9. T/F - To achieve racial integration (social harmony), the Government of Singapore
has mandated ethnic diversity in all of its neighborhoods through public housing system
in Singapore as more than 80% of Singaporeans live in public housing - Answers -True
, 10. 4 Types of Claims in Environmental Ads - Answers -· Product orientation -
environmentally friendly product attributes
i. E.g. Dasani has water bottles that can be recycled
· Process orientation - company's internal technology or disposable methods
i. E.g. Starbucks' disposes of its cups in an eco-friendly way
· Image orientation - association between company with an environmental cause or
activity
i. E.g. connecting Disney with its conservation efforts
· Environment-Fact Orientation - an independent statement (e.g. below)
11. Challenges of communicating CSR to the public - Answers -Smokescreen? -
international public's perception to conceal or divert attention from corporate misdeed
(e.g. BP's CSR activity could be perceived as a smokescreen to cover the 2010 oil spill)
Tailored content and tactics - there are different expectations across different markets
that require tailored content and tactics (e.g. ESG reports may be expected for investing
companies)
Preference for a third-party source - international consumers prefer to find out CSR
activities from a third-party source because it could be seen as more reliable
12. Central and eastern Europe (overall picture of Czech Republic) - Answers -High
literacy, internet access, political control over media, and positive influence of ADPR
12. Central and eastern Europe (overall picture of Greece) - Answers -High PDI, low
DIV, high literacy and tourism, media by both government and corporations
12. Central and eastern Europe (traditions) - Answers -Traditional countries (e.g.
legacy of former "communist system,"),media as propaganda channel, multimedia use
on the rise
13. Western Europe (overall picture of France) - Answers -femininity (upper class);
CSR and diversity, tourism, high education and newspaper (and traditional media ad)
13. Western Europe (overall picture of Switzerland) - Answers -lagom (high femininity),
the work/life balance, internet access (97%/FB and Instagram)
13. Western Europe (overall picture of Spain) - Answers -literacy (education), low
credibility media (ADPR), internet access (FB and Youtube)
1.a Incidental media spillover - Answers -media that gets "spilled over" to other
areas/targets because of location (e.g. people who live on border between two countries
may hear other media (radio), even if it wasn't on purpose)
1.b Deliberate media spillover - Answers -intentional spillover to other countries using
satellite
2. Japanese culture "wa" - Answers -Collectivism, harmony and concord
3. Saudi Arabia and PR - Answers -Viewed as propaganda; extremely limited to
professionalism and education; limited support from higher-ups and limited budget
Arab-American Oil Company: Two tasks - to train Arabs to work with Americans and to
teach US Americans to understand respect and adapt to Saudi Culture
Leading aim of ADPR - to exchange world's stereotypes of Saudi kingdom/its people
4. Media viability - Answers -· The whole of conditions that need to be fulfilled for media
to be able to exist and flourish completely independently (on their own) - can be hard
due to gov't regulations and different levels of freedom
5. Ethical standard and legal/political standard - Answers -A wide, high, and universal
spectrum of ethical standards
Respect legal and political system of the host country and maintain high standards of
ethical behaviors
6. International radio - Answers -International radio is primarily performed by
government run stations
Two established credible stations: BBC and Voice of America
7. T/F - The Japan Broadcasting Corporation (Nippon Hoso Kyokai - NHK) is the only
noncommercial public radio and television broadcasting network - Answers -True
8. T/F - In India, magazine and newspaper readership is at high levels (e.g. more than
5,000 newspapers are published in more than a hundred languages across the
country), offering ADPPR practitioners an excellent conduit for organizational messages
- Answers -True
9. T/F - To achieve racial integration (social harmony), the Government of Singapore
has mandated ethnic diversity in all of its neighborhoods through public housing system
in Singapore as more than 80% of Singaporeans live in public housing - Answers -True
, 10. 4 Types of Claims in Environmental Ads - Answers -· Product orientation -
environmentally friendly product attributes
i. E.g. Dasani has water bottles that can be recycled
· Process orientation - company's internal technology or disposable methods
i. E.g. Starbucks' disposes of its cups in an eco-friendly way
· Image orientation - association between company with an environmental cause or
activity
i. E.g. connecting Disney with its conservation efforts
· Environment-Fact Orientation - an independent statement (e.g. below)
11. Challenges of communicating CSR to the public - Answers -Smokescreen? -
international public's perception to conceal or divert attention from corporate misdeed
(e.g. BP's CSR activity could be perceived as a smokescreen to cover the 2010 oil spill)
Tailored content and tactics - there are different expectations across different markets
that require tailored content and tactics (e.g. ESG reports may be expected for investing
companies)
Preference for a third-party source - international consumers prefer to find out CSR
activities from a third-party source because it could be seen as more reliable
12. Central and eastern Europe (overall picture of Czech Republic) - Answers -High
literacy, internet access, political control over media, and positive influence of ADPR
12. Central and eastern Europe (overall picture of Greece) - Answers -High PDI, low
DIV, high literacy and tourism, media by both government and corporations
12. Central and eastern Europe (traditions) - Answers -Traditional countries (e.g.
legacy of former "communist system,"),media as propaganda channel, multimedia use
on the rise
13. Western Europe (overall picture of France) - Answers -femininity (upper class);
CSR and diversity, tourism, high education and newspaper (and traditional media ad)
13. Western Europe (overall picture of Switzerland) - Answers -lagom (high femininity),
the work/life balance, internet access (97%/FB and Instagram)
13. Western Europe (overall picture of Spain) - Answers -literacy (education), low
credibility media (ADPR), internet access (FB and Youtube)
