Marketing in the Digital Era (D373)Exam
Question with Answers and Rationales |
2026–2027
Overview:
This exam is designed to help students master key concepts in WGU’s Marketing in the Digital
Era (D373) course. It contains questions with answers and rationales, focusing on digital
marketing principles, customer behavior, and strategic marketing skills.
Key topics covered:
Marketing Fundamentals: Core purpose, value creation, and the 4 Ps of marketing
Market Segmentation & Targeting: Geographic, demographic, psychographic, and
behavioral segmentation
Buyer Decision Process: Awareness, consideration, purchase, and post-purchase
evaluation
Digital Marketing & Channels: Owned, paid, and earned media; SEO; social media;
email; content marketing; marketing automation
Metrics & Analytics: Conversion rates, CTR, ROI, engagement, and campaign KPIs
Customer Loyalty & Behavior: Behavioral vs. attitudinal loyalty, customer trust,
touchpoints, and journey mapping
Marketing Strategy & Trends: SWOT analysis, SMART goals, personalization, AI in
marketing, viral marketing, and omnichannel strategy
Segment 1: Marketing Basics & Concepts (Q1–15)
Q1. What is the core purpose of marketing?
a) Selling products at the lowest price
b) Creating, communicating, and delivering value to customers
c) Generating social media content
d) Reducing production costs
Answer: b
Rationale: Marketing focuses on satisfying customer needs while creating
value for the business.
,Q2. Which of the following best defines “value” in marketing?
a) Profit margin per product
b) Customer perception of benefits versus costs
c) Company’s total revenue
d) Brand logo recognition
Answer: b
Rationale: Value is subjective and based on the customer’s perceived
benefits relative to what they give up.
Q3. What are the 4 Ps of the marketing mix?
a) Product, Price, Place, Promotion
b) Plan, Process, People, Performance
c) Product, People, Promotion, Position
d) Price, Place, Performance, Process
Answer: a
Rationale: The 4 Ps are the traditional framework for marketing strategy.
Q4. Which is an example of a tangible product?
a) Insurance policy
b) Smartphone
c) Consulting service
d) Mobile app subscription
Answer: b
Rationale: Tangible products are physical items you can touch and see.
Q5. Which is an example of a service?
a) Smartphone
b) Hotel stay
c) Laptop
d) Coffee beans
Answer: b
Rationale: Services are intangible offerings that provide value without
physical ownership.
Q6. The primary goal of marketing is to:
a) Maximize production efficiency
b) Satisfy customer needs profitably
c) Reduce advertising expenses
d) Limit product offerings
Answer: b
, Rationale: Marketing aligns customer satisfaction with business
profitability.
Q7. What is the difference between marketing and selling?
a) Marketing focuses on customers; selling focuses on transactions
b) Selling is long-term; marketing is short-term
c) Marketing only includes advertising
d) Selling creates value; marketing captures value
Answer: a
Rationale: Marketing identifies and meets customer needs; selling
emphasizes exchange of goods.
Q8. Which of the following is a marketing orientation?
a) Product orientation
b) Customer orientation
c) Sales orientation
d) All of the above
Answer: d
Rationale: Organizations can focus on the product, the customer, or sales
approaches.
Q9. Which is a common marketing metric?
a) ROI on campaigns
b) Employee turnover
c) Manufacturing defect rate
d) Supplier lead time
Answer: a
Rationale: ROI measures the effectiveness of marketing efforts.
Q10. Market segmentation divides a market based on:
a) Production costs
b) Customer characteristics and needs
c) Competitor pricing
d) Sales quotas
Answer: b
Rationale: Segmentation groups customers to target them more
effectively.
Q11. Geographic segmentation divides a market based on:
a) Customer preferences
Question with Answers and Rationales |
2026–2027
Overview:
This exam is designed to help students master key concepts in WGU’s Marketing in the Digital
Era (D373) course. It contains questions with answers and rationales, focusing on digital
marketing principles, customer behavior, and strategic marketing skills.
Key topics covered:
Marketing Fundamentals: Core purpose, value creation, and the 4 Ps of marketing
Market Segmentation & Targeting: Geographic, demographic, psychographic, and
behavioral segmentation
Buyer Decision Process: Awareness, consideration, purchase, and post-purchase
evaluation
Digital Marketing & Channels: Owned, paid, and earned media; SEO; social media;
email; content marketing; marketing automation
Metrics & Analytics: Conversion rates, CTR, ROI, engagement, and campaign KPIs
Customer Loyalty & Behavior: Behavioral vs. attitudinal loyalty, customer trust,
touchpoints, and journey mapping
Marketing Strategy & Trends: SWOT analysis, SMART goals, personalization, AI in
marketing, viral marketing, and omnichannel strategy
Segment 1: Marketing Basics & Concepts (Q1–15)
Q1. What is the core purpose of marketing?
a) Selling products at the lowest price
b) Creating, communicating, and delivering value to customers
c) Generating social media content
d) Reducing production costs
Answer: b
Rationale: Marketing focuses on satisfying customer needs while creating
value for the business.
,Q2. Which of the following best defines “value” in marketing?
a) Profit margin per product
b) Customer perception of benefits versus costs
c) Company’s total revenue
d) Brand logo recognition
Answer: b
Rationale: Value is subjective and based on the customer’s perceived
benefits relative to what they give up.
Q3. What are the 4 Ps of the marketing mix?
a) Product, Price, Place, Promotion
b) Plan, Process, People, Performance
c) Product, People, Promotion, Position
d) Price, Place, Performance, Process
Answer: a
Rationale: The 4 Ps are the traditional framework for marketing strategy.
Q4. Which is an example of a tangible product?
a) Insurance policy
b) Smartphone
c) Consulting service
d) Mobile app subscription
Answer: b
Rationale: Tangible products are physical items you can touch and see.
Q5. Which is an example of a service?
a) Smartphone
b) Hotel stay
c) Laptop
d) Coffee beans
Answer: b
Rationale: Services are intangible offerings that provide value without
physical ownership.
Q6. The primary goal of marketing is to:
a) Maximize production efficiency
b) Satisfy customer needs profitably
c) Reduce advertising expenses
d) Limit product offerings
Answer: b
, Rationale: Marketing aligns customer satisfaction with business
profitability.
Q7. What is the difference between marketing and selling?
a) Marketing focuses on customers; selling focuses on transactions
b) Selling is long-term; marketing is short-term
c) Marketing only includes advertising
d) Selling creates value; marketing captures value
Answer: a
Rationale: Marketing identifies and meets customer needs; selling
emphasizes exchange of goods.
Q8. Which of the following is a marketing orientation?
a) Product orientation
b) Customer orientation
c) Sales orientation
d) All of the above
Answer: d
Rationale: Organizations can focus on the product, the customer, or sales
approaches.
Q9. Which is a common marketing metric?
a) ROI on campaigns
b) Employee turnover
c) Manufacturing defect rate
d) Supplier lead time
Answer: a
Rationale: ROI measures the effectiveness of marketing efforts.
Q10. Market segmentation divides a market based on:
a) Production costs
b) Customer characteristics and needs
c) Competitor pricing
d) Sales quotas
Answer: b
Rationale: Segmentation groups customers to target them more
effectively.
Q11. Geographic segmentation divides a market based on:
a) Customer preferences
