CERTIFIED MEDIA RELATIONS
SPECIALIST (CMRS) QUESTION AND
CORRECT ANSWERS (VERIFIED
ANSWERS) PLUS RATIONALES 2026 Q&A
INSTANT DOWNLOAD PDF
1. The primary goal of media relations is to:
A. Control journalists’ opinions
B. Increase advertising revenue
C. Build mutually beneficial relationships with the media
D. Replace marketing activities
Building trust and cooperation with journalists ensures accurate, fair, and
consistent coverage over time.
2. Which document is most appropriate for announcing breaking news?
A. Backgrounder
B. Media kit
C. Press release
D. Fact sheet
A press release is designed to deliver timely, newsworthy information to
journalists quickly.
3. The inverted pyramid style is commonly used in:
A. Feature articles
B. Social media posts
C. News writing
D. Opinion columns
, It presents the most important information first, aligning with journalistic
standards.
4. A media pitch should primarily focus on:
A. Company achievements
B. Lengthy background information
C. Why the story matters to the audience
D. Marketing slogans
Journalists value relevance and audience impact over promotion.
5. Which element is most critical in a press release headline?
A. Creativity
B. Humor
C. Newsworthiness
D. Technical detail
A headline must immediately convey why the information is news.
6. Embargoed information means:
A. It cannot be published
B. It is off the record
C. It can be published at a specified future time
D. It is confidential forever
Embargoes allow journalists to prepare stories before a set release time.
7. “On background” information means:
A. Not usable at all
B. Usable without naming the source directly
C. Fully attributable
D. Only for internal use
Background information supports a story without explicit attribution.
8. Which metric best measures media relations success?
A. Number of press releases sent
B. Advertising value equivalency
C. Quality and relevance of media coverage
, D. Social media followers
Meaningful, accurate coverage aligned with objectives is the key
indicator.
9. A boilerplate in a press release is:
A. The opening paragraph
B. A quote from leadership
C. A standard company description
D. Contact information
It provides consistent background about the organization.
10.Crisis media relations primarily focuses on:
A. Promoting products
B. Delaying responses
C. Protecting reputation through timely, accurate communication
D. Avoiding media interaction
Speed and transparency are essential during crises.
11.A spokesperson should be:
A. The most senior executive only
B. Anyone available
C. Trained and knowledgeable
D. A marketing specialist
Media training ensures clear, consistent messaging.
12.Which question do journalists most often ask?
A. How much did it cost?
B. Why should the audience care?
C. Who approved it?
D. When was it planned?
Audience relevance drives editorial decisions.
13.A media list should be:
A. Generic and broad
B. Purchased and reused indefinitely
SPECIALIST (CMRS) QUESTION AND
CORRECT ANSWERS (VERIFIED
ANSWERS) PLUS RATIONALES 2026 Q&A
INSTANT DOWNLOAD PDF
1. The primary goal of media relations is to:
A. Control journalists’ opinions
B. Increase advertising revenue
C. Build mutually beneficial relationships with the media
D. Replace marketing activities
Building trust and cooperation with journalists ensures accurate, fair, and
consistent coverage over time.
2. Which document is most appropriate for announcing breaking news?
A. Backgrounder
B. Media kit
C. Press release
D. Fact sheet
A press release is designed to deliver timely, newsworthy information to
journalists quickly.
3. The inverted pyramid style is commonly used in:
A. Feature articles
B. Social media posts
C. News writing
D. Opinion columns
, It presents the most important information first, aligning with journalistic
standards.
4. A media pitch should primarily focus on:
A. Company achievements
B. Lengthy background information
C. Why the story matters to the audience
D. Marketing slogans
Journalists value relevance and audience impact over promotion.
5. Which element is most critical in a press release headline?
A. Creativity
B. Humor
C. Newsworthiness
D. Technical detail
A headline must immediately convey why the information is news.
6. Embargoed information means:
A. It cannot be published
B. It is off the record
C. It can be published at a specified future time
D. It is confidential forever
Embargoes allow journalists to prepare stories before a set release time.
7. “On background” information means:
A. Not usable at all
B. Usable without naming the source directly
C. Fully attributable
D. Only for internal use
Background information supports a story without explicit attribution.
8. Which metric best measures media relations success?
A. Number of press releases sent
B. Advertising value equivalency
C. Quality and relevance of media coverage
, D. Social media followers
Meaningful, accurate coverage aligned with objectives is the key
indicator.
9. A boilerplate in a press release is:
A. The opening paragraph
B. A quote from leadership
C. A standard company description
D. Contact information
It provides consistent background about the organization.
10.Crisis media relations primarily focuses on:
A. Promoting products
B. Delaying responses
C. Protecting reputation through timely, accurate communication
D. Avoiding media interaction
Speed and transparency are essential during crises.
11.A spokesperson should be:
A. The most senior executive only
B. Anyone available
C. Trained and knowledgeable
D. A marketing specialist
Media training ensures clear, consistent messaging.
12.Which question do journalists most often ask?
A. How much did it cost?
B. Why should the audience care?
C. Who approved it?
D. When was it planned?
Audience relevance drives editorial decisions.
13.A media list should be:
A. Generic and broad
B. Purchased and reused indefinitely
