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, Chapter791
INTRODUCTION79TO79FINANCE79FOR79ENTREPRENEURS79FOCUS
The79purpose79of79this79first79chapter79is79to79present79an79overview79of79what79entrepreneurial79finance79i
s79about.79In79doing79so79we79hope79to79convey79to79you79the79importance79of79understanding79and79applyi
ng79entrepreneurial79finance79methods79and79tools79to79help79ensure79an79entrepreneurial79venture79is79suc
cessful.79We79present79a79life79cycle79approach79to79the79teaching79of79entrepreneurial79finance79where79w
e79cover79venture79operating79and79financial79decisions79faced79by79the79entrepreneur79as79a79venture79pro
gresses79from79an79idea79through79to79harvesting79the79venture.
LEARNING79OBJECTIVES
LO791.1:79Characterize79the79entrepreneurial79process.
LO791.2:79Describe79entrepreneurship79and79some79characteristics79of79entrepreneurs.
LO791.3:79Indicate79several79megatrends79providing79waves79of79entrepreneurial79opportunities.79LO791.4:7
9List79and79describe79the79seven79principles79of79entrepreneurial79finance.
LO791.5:79Discuss79entrepreneurial79finance79and79the79role79of79the79financial79manager.79LO791.6:79Describe79t
he
various79stages79of79a79successful79venture‗s79life79cycle.
LO791.7:79Identify,79by79life79cycle79stage,79the79relevant79types79of79financing79and79investors.79LO791.8:79
Understand79the79life79cycle79approach79used79in79this79book.
CHAPTER79OUTLINE
1.1 THE79ENTREPRENEURIAL79PROCESS
1.2 ENTREPRENEURSHIP79FUNDAMENTALS
A. Who79is79an79Entrepreneur?
B. Basic79Definitions
C. Entrepreneurial79Traits79or79Characteristics
D. Opportunities79Exist79But79Not79Without79Risks
1.3 SOURCES79OF79ENTREPRENEURIAL79OPPORTUNITIES
A. Societal79Changes
B. Demographic79Changes
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,C. Technological79Changes
D. Emerging79Economies79and79Global79Changes
E. Crises79and79―Bubbles
F. Disruptive79Innovation
1
1.4 PRINCIPLES79OF79ENTREPRENEURIAL79FINANCE
A. Real,79Human,79and79Financial79Capital79must79be79Rented79from79Owners79(Principle79#1)
B. Risk79and79Expected79Reward79go79Hand79in79Hand79(Principle79#2)
C. While79Accounting79is79the79Language79of79Business,79Cash79is79the79Currency79(Principle79#3)
D. New79Venture79Financing79Involves79Search,79Negotiation,79and79Privacy79(Principle79#4)
E. A79Venture‗s79Financial79Objective79is79to79Increase79Value79(Principle79#5)
F. It79is79Dangerous79to79Assume79that79People79Act79Against79Their79Own79Self-Interests79(Principle79#6)
G. Venture79Character79and79Reputation79can79be79Assets79or79Liabilities79(Principle79#7)
1.5 ROLE79OF79ENTREPRENEURIAL79FINANCE
1.6 THE79SUCCESSFUL79VENTURE79LIFE79CYCLE
A. Development79Stage
B. Startup79Stage
C. Survival79Stage
D. Rapid-Growth79Stage
E. Early-Maturity79Stage
F. Life79Cycle79Stages79and79the79Entrepreneurial79Process
1.7 FINANCING79THROUGH79THE79VENTURE79LIFE79CYCLE
A. Seed79Financing
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, B. Startup79Financing
C. First-Round79Financing
D. Second-Round79Financing
E. Mezzanine79Financing
F. Liquidity-Stage79Financing
G. Seasoned79Financing
1.8 LIFE79CYCLE79APPROACH79FOR79TEACHING79ENTREPRENEURIAL79FINANCE79SUMMARY
DISCUSSION79QUESTIONS79AND79ANSWERS
1. What79is79the79entrepreneurial79process?
The79entrepreneurial79process79comprises:79developing79opportunities,79gathering79resources,79and79manag
ing79and79building79operations79with79the79goal79of79creating79value.
2. What79is79entrepreneurship?79What79are79some79basic79characteristics79of79entrepreneurs?
Entrepreneurship79is79the79process79of79changing79ideas79into79commercial79opportunities79and79creating79
value.79While79there79is79no79prototypical79entrepreneur,79many79are79good79at79recognizing79commercial79
opportunities,79tend79to79be79optimistic,79and79envision79a79plan79for79the79future.
3. Why79do79businesses79close79or79cease79operating?79What79are79the79primary79reasons79why79businesses79fail
?
Nearly79one-
half79of79businesses79that79fail79do79so79because79of79economic79factors79including79inadequate79sales,79ins
ufficient79profits,79and79industry79weakness.79Many79of79the79economic79factors79are79directly79tied79to79fi
nancing79concerns79(e.g.,79insufficient79profits79for79investors).79Almost794079percent79of79business79failur
es79not79citing79economic79factors79cite79specifically79financial79causes79like79excessive79debt79and79insuffi
cient79financial79capital.79The79remaining79cited79reasons79for79failure79include79a79lack79of79business79and
79managerial79experience,79business79conflicts,79family79problems,79fraud,79and79disasters.79Many79busines
ses79close79and79fail79due79to79financial79trouble79which79is79mostly79related79to79lack79of79sales79and79unsa
tisfactory79profits.
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