BADM 320 UIUC Exam 2 Questions and
Answers
When Tiff and Ben shop around researching different brands of dishwashers they
search online and in stores to compare brands. The dishwasher would represent
what kind of product? - ANSWER-d. shopping product
Please choose the characteristic that is NOT related to primary data - ANSWER-b. it
is usually free or inexpensive
Please choose the characteristic that is NOT related to exploratory research: -
ANSWER-c. conclusive research results are verified in this type of research
The type of data that is collected before we have started research is called -
ANSWER-d. secondary data
Mark buys an expensive sports car to feel good, what need is he buying the car
based on? - ANSWER-c. psychological need
Tricia is thinking about buying a new pair of rain boots, she is not sure if the boots
she is about to buy will keep her feet dry. What risk will most likely shape her search
for a new pair of boots? - ANSWER-d. performance risk
Caleb is debating on whether or not to take his dad to school. He is worried that his
dad will make him look weird to the other students. Caleb is dealing with which kind
of risk? - ANSWER-b. social risk
When friends ask what bars to go to, Maddie always recommends Kam's, Red Lion,
and Firehaus. They represent which set of alternatives - ANSWER-b. evoked set
Which product would cause the post postpurchase cognitive dissonance (buyer's
remorse?) - ANSWER-d. Moving to a new town and buying a house in a bad
neighborhood
Ken wants to buy a new Xbox but he already owns a Wii w/ games. If he buys the
Xbox, he'll have to buy new games too. Which of the 4 Cs of marketing is this? -
ANSWER-c. cost to satisfy vs. price
Students buy books online to save money. Which of the 4 Cs is this? - ANSWER-c.
convenience to buy
This type of marketing is noted by impersonal electronic communications betwen the
firm and its clients. - ANSWER-b. business to consumer marketing
Answers
When Tiff and Ben shop around researching different brands of dishwashers they
search online and in stores to compare brands. The dishwasher would represent
what kind of product? - ANSWER-d. shopping product
Please choose the characteristic that is NOT related to primary data - ANSWER-b. it
is usually free or inexpensive
Please choose the characteristic that is NOT related to exploratory research: -
ANSWER-c. conclusive research results are verified in this type of research
The type of data that is collected before we have started research is called -
ANSWER-d. secondary data
Mark buys an expensive sports car to feel good, what need is he buying the car
based on? - ANSWER-c. psychological need
Tricia is thinking about buying a new pair of rain boots, she is not sure if the boots
she is about to buy will keep her feet dry. What risk will most likely shape her search
for a new pair of boots? - ANSWER-d. performance risk
Caleb is debating on whether or not to take his dad to school. He is worried that his
dad will make him look weird to the other students. Caleb is dealing with which kind
of risk? - ANSWER-b. social risk
When friends ask what bars to go to, Maddie always recommends Kam's, Red Lion,
and Firehaus. They represent which set of alternatives - ANSWER-b. evoked set
Which product would cause the post postpurchase cognitive dissonance (buyer's
remorse?) - ANSWER-d. Moving to a new town and buying a house in a bad
neighborhood
Ken wants to buy a new Xbox but he already owns a Wii w/ games. If he buys the
Xbox, he'll have to buy new games too. Which of the 4 Cs of marketing is this? -
ANSWER-c. cost to satisfy vs. price
Students buy books online to save money. Which of the 4 Cs is this? - ANSWER-c.
convenience to buy
This type of marketing is noted by impersonal electronic communications betwen the
firm and its clients. - ANSWER-b. business to consumer marketing
