Academic Year 2026–2027 UNISA Assignment: Strategic
Marketing (MNM3709) – Fully Solved Assignment with Verified
Answers, Marking-Guideline Alignment, Marketing Strategy Models
& Exam-Focused Study Guide
,Question 1
What is the primary goal of strategic marketing?
A) To increase sales volume
B) To enhance customer satisfaction
C) To achieve competitive advantage
D) To reduce marketing costs
Correct Option: C
Rationale: The primary goal of strategic marketing is to develop a plan that enables an
organization to achieve a competitive advantage over its rivals in the market.
Question 2
Which of the following best describes market segmentation?
A) Offering the same product to everyone
B) Dividing a market into distinct groups of buyers
C) Focusing solely on price competition
D) Creating a generic marketing message
Correct Option: B
Rationale: Market segmentation involves identifying and dividing a broad target market
into subsets of consumers who have common needs or characteristics, allowing for
more tailored marketing efforts.
Question 3
Which strategy focuses on gaining a larger share of an existing market?
A) Diversification
B) Market development
C) Market penetration
D) Product development
Correct Option: C
Rationale: Market penetration strategies aim to increase market share for existing
products in an existing market, focusing on selling more to current customers or
attracting new customers within that segment.
Question 4
What does the term 'positioning' refer to in strategic marketing?
, A) Entering new markets
B) Creating a distinct image in the consumer's mind
C) Reducing costs
D) Increasing production
Correct Option: B
Rationale: Positioning is about establishing a brand's unique place in the minds of
consumers, differentiating it from competitors and making it relevant to target market
segments.
Question 5
Which marketing mix element is primarily concerned with the cost and pricing of a
product?
A) Product
B) Price
C) Promotion
D) Place
Correct Option: B
Rationale: The pricing element of the marketing mix focuses on determining the
appropriate price level for a product, which affects demand, profitability, and overall
competitive positioning.
Question 6
What is the primary focus of a differentiation strategy?
A) Reducing product features
B) Competing on price
C) Providing unique value to customers
D) Focusing on volume sales
Correct Option: C
Rationale: A differentiation strategy aims to provide unique value through distinct
product features, design, or quality, allowing companies to stand out in the market.
Question 7
Which of the following is a key component of the SWOT analysis?
A) Tactics
B) Opportunities
C) Training
D) Transactions
Marketing (MNM3709) – Fully Solved Assignment with Verified
Answers, Marking-Guideline Alignment, Marketing Strategy Models
& Exam-Focused Study Guide
,Question 1
What is the primary goal of strategic marketing?
A) To increase sales volume
B) To enhance customer satisfaction
C) To achieve competitive advantage
D) To reduce marketing costs
Correct Option: C
Rationale: The primary goal of strategic marketing is to develop a plan that enables an
organization to achieve a competitive advantage over its rivals in the market.
Question 2
Which of the following best describes market segmentation?
A) Offering the same product to everyone
B) Dividing a market into distinct groups of buyers
C) Focusing solely on price competition
D) Creating a generic marketing message
Correct Option: B
Rationale: Market segmentation involves identifying and dividing a broad target market
into subsets of consumers who have common needs or characteristics, allowing for
more tailored marketing efforts.
Question 3
Which strategy focuses on gaining a larger share of an existing market?
A) Diversification
B) Market development
C) Market penetration
D) Product development
Correct Option: C
Rationale: Market penetration strategies aim to increase market share for existing
products in an existing market, focusing on selling more to current customers or
attracting new customers within that segment.
Question 4
What does the term 'positioning' refer to in strategic marketing?
, A) Entering new markets
B) Creating a distinct image in the consumer's mind
C) Reducing costs
D) Increasing production
Correct Option: B
Rationale: Positioning is about establishing a brand's unique place in the minds of
consumers, differentiating it from competitors and making it relevant to target market
segments.
Question 5
Which marketing mix element is primarily concerned with the cost and pricing of a
product?
A) Product
B) Price
C) Promotion
D) Place
Correct Option: B
Rationale: The pricing element of the marketing mix focuses on determining the
appropriate price level for a product, which affects demand, profitability, and overall
competitive positioning.
Question 6
What is the primary focus of a differentiation strategy?
A) Reducing product features
B) Competing on price
C) Providing unique value to customers
D) Focusing on volume sales
Correct Option: C
Rationale: A differentiation strategy aims to provide unique value through distinct
product features, design, or quality, allowing companies to stand out in the market.
Question 7
Which of the following is a key component of the SWOT analysis?
A) Tactics
B) Opportunities
C) Training
D) Transactions
