Hubspot Social Media Certification
Exam Questions with 100% Certified
Answers
Which of the following is NOT a type of influencer? - Answer- Attorney
True or false? It's necessary to conduct a social media audit every 2-3 years. - Answer-
False
What is a social media audit? - Answer- A hard look at the data from all your social
accounts and the social conversations about your brand and your competitors
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google
AdWords targets based on your audience's ________. - Answer- interest;intents
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - Answer- Decision stage
True or false? It's always better to target your ads towards as broad a group of people
as possible - Answer- False
Which of the following would not contribute to ad fatigue? - Answer- Using the same
inmate on your ad for over a month
An ad for your upcoming webinar on network security should lead people directly to
___________. - Answer- A landing page where they can quickly sign up for a webinar
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00
to target an ad at the exact same audience. How much will Facebook make you pay to
win the bid? - Answer- $3.01
The number of leads you generate that actually become paying customers is known as
your ________. - Answer- average lead to customer rate
Which one of the below choices is NOT a reason you should be measuring your social
media ROI? - Answer- Show influencers how enticing it would be to work with your
company
You're starting a project and don't have a past campaign to use as a benchmark. How
can you secure executive buy-in? - Answer- Position your program as an experiment or
pilot
, True or false? When measuring your social media ROI, you calculate the effectiveness
of an action by dividing the net income by the cost of this action and multiplying it by
100. - Answer- True
Why do you need to use leading indicators of revenue success when calculating ROI on
your social media strategy? - Answer- It can be months before you've closed new
customers from a social media campaign
True or False? To implement an effective social media strategy, you have to be aware
of the legal challenges, not ethical ones. - Answer- False
A(n) ________ outlines guideline and best practices for employees to follow on social
media. - Answer- Social media policy
What's the first step organizations and brands need to take when establishing a social
media policy? - Answer- Educate employees on the importance of having a social
media policy for all team members within the organization
What is NOT an example of a social media crisis? - Answer- - Employees going rogue
on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the team dynamics and how each member did in the crisis
along with analyzing the reactions, KPIs, and overall response to the crisis happens
during the response stage. - Answer- False
There are certain actions that need to be taken into consideration for a social media
crisis. What's an action you should avoid? - Answer- sending out promotional sponsored
posts and tweets during a crisis
There are many benefits to having a social media strategy. Which answer is NOT one of
them? - Answer- Social media helps you send better emails
On which social network should you share content most frequently? - Answer- Twitter
Which KPI is most likely to be a vanity metric? - Answer- Reach
Which of these KPIs demonstrate engagement? Choose all that apply. - Answer-
Sharing and retweets
likes or favorites
What's the difference between social listening and social monitoring? - Answer- Social
listening centralizes conversations about your brand so that you can join them, while
social monitoring measures reputation from higher-level perspective
Exam Questions with 100% Certified
Answers
Which of the following is NOT a type of influencer? - Answer- Attorney
True or false? It's necessary to conduct a social media audit every 2-3 years. - Answer-
False
What is a social media audit? - Answer- A hard look at the data from all your social
accounts and the social conversations about your brand and your competitors
Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google
AdWords targets based on your audience's ________. - Answer- interest;intents
In what stage of the buyer's journey would an advertisement for a free trial of your
product be most appropriate? - Answer- Decision stage
True or false? It's always better to target your ads towards as broad a group of people
as possible - Answer- False
Which of the following would not contribute to ad fatigue? - Answer- Using the same
inmate on your ad for over a month
An ad for your upcoming webinar on network security should lead people directly to
___________. - Answer- A landing page where they can quickly sign up for a webinar
You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00
to target an ad at the exact same audience. How much will Facebook make you pay to
win the bid? - Answer- $3.01
The number of leads you generate that actually become paying customers is known as
your ________. - Answer- average lead to customer rate
Which one of the below choices is NOT a reason you should be measuring your social
media ROI? - Answer- Show influencers how enticing it would be to work with your
company
You're starting a project and don't have a past campaign to use as a benchmark. How
can you secure executive buy-in? - Answer- Position your program as an experiment or
pilot
, True or false? When measuring your social media ROI, you calculate the effectiveness
of an action by dividing the net income by the cost of this action and multiplying it by
100. - Answer- True
Why do you need to use leading indicators of revenue success when calculating ROI on
your social media strategy? - Answer- It can be months before you've closed new
customers from a social media campaign
True or False? To implement an effective social media strategy, you have to be aware
of the legal challenges, not ethical ones. - Answer- False
A(n) ________ outlines guideline and best practices for employees to follow on social
media. - Answer- Social media policy
What's the first step organizations and brands need to take when establishing a social
media policy? - Answer- Educate employees on the importance of having a social
media policy for all team members within the organization
What is NOT an example of a social media crisis? - Answer- - Employees going rogue
on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the team dynamics and how each member did in the crisis
along with analyzing the reactions, KPIs, and overall response to the crisis happens
during the response stage. - Answer- False
There are certain actions that need to be taken into consideration for a social media
crisis. What's an action you should avoid? - Answer- sending out promotional sponsored
posts and tweets during a crisis
There are many benefits to having a social media strategy. Which answer is NOT one of
them? - Answer- Social media helps you send better emails
On which social network should you share content most frequently? - Answer- Twitter
Which KPI is most likely to be a vanity metric? - Answer- Reach
Which of these KPIs demonstrate engagement? Choose all that apply. - Answer-
Sharing and retweets
likes or favorites
What's the difference between social listening and social monitoring? - Answer- Social
listening centralizes conversations about your brand so that you can join them, while
social monitoring measures reputation from higher-level perspective
