PRSA APR Tests Bundle Set

Attitude CORRECT ANSWER-A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation CORRECT ANSWER-The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to aud...

Seedbed Era () CORRECT ANSWER-- Let the public be informed. Muckraking, social reform, unions. - PR Trends: Defensive publicity. Journalists = interpreters to get the news out. - Ivy Ledbetter Lee - Full disclosure and tell the truth - President Theodore Roosevelt - Bully pulpit World War I Er...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation o...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation o...

Accreditation in Public Relations (APR) – Ethics questions with correct answers

Copyright law: CORRECT ANSWERS-Two major goals of this type of legal protection: 1) to protect the original creator of a work 2) to provide economic incentive for new knowledge. The statutory definition says that copyright exists in "original works of authorship in any tangible medium of expre...

Advertising CORRECT ANSWER-Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand CORRECT ANSWER-A product, service, or concept that is publicly d...