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Unit 12 Business level 3 P1&P2,P3,P4,P5,P6,M1&M2
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17-01-2016
For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners should describe clearly how businesses use internet.
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Unit 12 P3 - Explain the benefits to customers of a business using internet marketing
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Unit 12 P4 - Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business
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Unit 12 P5 - Explain how internet marketing has made a selected business more efficient, effective and successful
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Unit 12 P6 - Explain the challenges of globalisation facing a selected business when using the internet as a marketing tool
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Unit 12 M1 & M2 - Analyse the benefits of internet marketing to customers & Analyse the marketing opportunities and challenges faced by a selected bus
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Unit 12 P1,P2 - Describe the role internet marketing has within a modern marketing context & Describe how selected organisations use internet marketin
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