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MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle)
MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle)
[Mostrar más]MKT 315 Full Course of Discussions, Assignments, Quiz, Midterm and Final Exam (Bundle)
[Mostrar más]Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capita...
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Añadir al carritoGood companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capita...
Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to sup...
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Añadir al carritoMarketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to sup...
1.	Question: Which of the following is not an economic factor: 
2.	Question: The Marketing Concept Era is designated between: 
3.	Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 
4.	Question: The process of d...
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Añadir al carrito1.	Question: Which of the following is not an economic factor: 
2.	Question: The Marketing Concept Era is designated between: 
3.	Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 
4.	Question: The process of d...
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The purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. 
 
Review the topic materials "Forms of Marketing Research" and "The Marketing Research Process." Using what you have ...
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Añadir al carritoThe purpose of this assignment is to conduct research and collect data, analyze findings, and explain how this information is used to formulate marketing strategies and tactics. 
 
Review the topic materials "Forms of Marketing Research" and "The Marketing Research Process." Using what you have ...
Watch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. 
 
Describe which forms of marketing research would be appropriate and explain why. By contrast, Compan...
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Añadir al carritoWatch the video "Forms of Marketing Research." Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. 
 
Describe which forms of marketing research would be appropriate and explain why. By contrast, Compan...
Watch the video "The Marketing Research Process." What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or...
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Añadir al carritoWatch the video "The Marketing Research Process." What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or...
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1.	Question: Psychographic segmentation narrows segments of the 
2.	Question: Which of following is NOT an example of neuro marketing 
3.	Question: The Likert scale comes under: 
4.	Question: What are the four positioning statements: 
5.	Question: Demographics, trends, buying habits, competition,...
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Añadir al carrito1.	Question: Psychographic segmentation narrows segments of the 
2.	Question: Which of following is NOT an example of neuro marketing 
3.	Question: The Likert scale comes under: 
4.	Question: What are the four positioning statements: 
5.	Question: Demographics, trends, buying habits, competition,...
In the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's p...
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Añadir al carritoIn the first paragraph of this chapter, the quote from Harold Coffin (1905-1981) stated: "A consumer is a shopper who is sore about something." In essence, Mr. Coffin suggests that a marketer's job is to tap into a problem, or create a "problem," that can only be "solved" by the consumer's p...
View "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific bu...
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Añadir al carritoView "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific bu...
MKT 315Week 3 Quiz 
(Version 1) 
 
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 
1.	Question:The factors that include demographics, culture, and subcultures are known as: 
2.	Question:Which purchases usually involve a more complex process: ...
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Añadir al carritoMKT 315Week 3 Quiz 
(Version 1) 
 
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 
1.	Question:The factors that include demographics, culture, and subcultures are known as: 
2.	Question:Which purchases usually involve a more complex process: ...
1.	Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called	. 
2.	Questions: Because of	, businesses are forced to be competitive: 
3.	Questions: Tasty Pizza implements	in order to optimize local search engine queries...
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Añadir al carrito1.	Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called	. 
2.	Questions: Because of	, businesses are forced to be competitive: 
3.	Questions: Tasty Pizza implements	in order to optimize local search engine queries...
View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would ...
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Añadir al carritoView "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would ...
Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer perso...
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Añadir al carritoWatch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer perso...
Thepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. 
 
Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with provi...
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Añadir al carritoThepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. 
 
Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with provi...
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Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, pro...
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Añadir al carritoWatch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, pro...
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The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial usi...
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Añadir al carritoThe communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial usi...
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
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Añadir al carritoThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to place and promotion to create marketing plans that will meet business needs including their specified marketing objectives, to assess and make recommendations about the marketing s...
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1.	Question: A "supply chain" is thought of as limited because it: 
2.	Question: PricelessCreationsprovidesitsproductsexclusivelytoCrafty's,achainofpottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of	. 
...
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Añadir al carrito1.	Question: A "supply chain" is thought of as limited because it: 
2.	Question: PricelessCreationsprovidesitsproductsexclusivelytoCrafty's,achainofpottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of	. 
...
Provide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them. In replies to peers, discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas with specific reason...
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Añadir al carritoProvide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them. In replies to peers, discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas with specific reason...
View "Types of Distribution Channels." In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have ...
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Añadir al carritoView "Types of Distribution Channels." In your own words, describe types of distribution channels and provide an example of each. Discuss the advantages and disadvantages of each using real-world examples. In replies to peers, discuss whether you agree or disagree with the pros and cons they have ...
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1.	Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 
2.	Question: The most difficult part of marketing mixis: 
3.	Question: Self-actualization isNOT: 
4.	Question: represent where the total revenue and total cost areequal...
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Añadir al carrito1.	Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 
2.	Question: The most difficult part of marketing mixis: 
3.	Question: Self-actualization isNOT: 
4.	Question: represent where the total revenue and total cost areequal...
View "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit. List the formula used to conduct a break-even analysis and explain each component. Provide a real-world example of how the break-even analysis...
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Añadir al carritoView "Pricing and Breakeven Analysis." A break-even analysis can be used to determine the amount of sales volume a business needs to start making a profit. List the formula used to conduct a break-even analysis and explain each component. Provide a real-world example of how the break-even analysis...
What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.
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Añadir al carritoWhat is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success. Provide an example that supports your ideas. In replies to peers, provide additional examples that support those posted by your peers.
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The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. 
 
Review: ...
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Añadir al carritoThe purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. 
 
Review: ...
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The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 
 
1.	Marketing 
2.	B2C and B2Bmarkets 
3.	Marketing mix / the4-P’s 
4.	Exchange and transaction 
5.	Environmental Forces / environmentalscan 
6.	Evolution of Marketing / eras / MarketingConcept 
7...
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Añadir al carritoThe following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 
 
1.	Marketing 
2.	B2C and B2Bmarkets 
3.	Marketing mix / the4-P’s 
4.	Exchange and transaction 
5.	Environmental Forces / environmentalscan 
6.	Evolution of Marketing / eras / MarketingConcept 
7...
1.	Marketing: 
2.	Marketing Concept: 
 
3.	Marketing Mix: 
 
4.	Marketing Plan: 
 
5.	Marketing Strategy: 
 
6.	SWOT Analysis 
 
7.	What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 
8.	Pete'sCarWashwilldonate10%ofPlatinumC...
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Añadir al carrito1.	Marketing: 
2.	Marketing Concept: 
 
3.	Marketing Mix: 
 
4.	Marketing Plan: 
 
5.	Marketing Strategy: 
 
6.	SWOT Analysis 
 
7.	What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 
8.	Pete'sCarWashwilldonate10%ofPlatinumC...
Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) produ...
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Añadir al carritoSometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) produ...
In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investme...
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Añadir al carritoIn their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investme...
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