The Dynamics of Persuasion Resúmenes (1.º edición)

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

Samenvatting van ALLE literatuur van het vak marketing en persuasieve communicatie, inclusief dus het hele boek en alle verplichte artikelen.

Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

This is a full English summary you need for the exam for the Marketing & Persuasive Communication (MPC) course at the VU for the 2nd year Communication Science. I summarized the entire book, and then inserted the lecture notes. In short, the summary consists of the book (chapter 1-13) and the college notes. I've completed the course with an 8.

Samenvatting van ALLE literatuur van het vak marketing en persuasieve communicatie, inclusief dus het hele boek en alle verplichte artikelen.

Summary of the chapters 1,2,3,4,5,6,7,8,9,10,11,12 & 13 of the book 'The dynamics of persuasion'. Also extra chapter from Kardes (2,3, & 12) and a chapter from Brown (4)

Quiz questions for the course Marketing and Persuasive Communication. Very useful, I really recommend it!!