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2024 Unit 17 Digital Marketing, Assignment 1 (DISTINCTION*) Examine the role of digital marketing within the broader marketing mix & Investigate the effectiveness of existing digital marketing campaigns

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This essay covers Unit 17 Digital Marketing - Assignment 1. The essay assesses the influence of digital marketing in customer behaviour and buying habits. It outlines the effectiveness of two existing digital marketing campaigns from two different types of business - Coca Cola and McDonalds. It explores the different compensation models, looking at the benefits and concerns. Finally, there is a report considering the benefits and potential concerns of digital marketing. This work covers all of t...

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2024 Unit 16 Visual Merchandising, Assignment 2 (DISTINCTION*) Create a display for a retail outlet through the use of appropriate VM techniques

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This report covers Unit 16 Visual Merchandising - Assignment 2. It explores the creation of successful display for a retail outlet through the use of appropriate visual merchandising techniques. The report looks at the success factors as well as the legal and safety aspects associated with the creation of the display. This work covers all of the criteria required to achieve distinction as well as the correct structure and layout needed to reach those high grades. Just follow the content, it will...

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2024 Unit 16 Visual Merchandising, Assignment 1 (DISTINCTION*) Explore how retail outlets apply VM and display techniques in line with legislation and safety & Examine the psychological and technological merchandising techniques used to influence customer

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This essay covers Unit 16 Visual Merchandising - Assignment 1. It examines the visual merchandising techniques used by Primark and Curry's PC World, by considering the effectiveness of the visual merchandising in each. It explores how to promote the sale of products and services by the way they are presented in retail outlets; combining product, environment and space into a stimulating and engaging display to encourage the sale of a product or service; the physical display of goods in the most a...

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2024 Unit 4 Managing an Event, Assignment 3 (DISTINCTION*) Stage and manage a business or social event & Reflect on the running of the event and evaluate own skills

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This essay covers Unit 4 Managing an Event, Assignment 3. It explores a real-life case study - From staging the event to demonstrating some relevant management skills. Then it reviews the success of the event in meeting the aims and objectives, achieving targets and receiving good feedback from stakeholders. It explores how to demonstrate effective and safe management skills when organising and staging an event. Further it looks at how risks and contingencies were managed, making recommendations...

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2024 Unit 4 Managing an Event Assigment 2 (DISTINCTION*) Investigate the feasibility of a proposed event & Develop a detailed plan for a business event

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This essay covers Unit 4 Managing an Event, Assignment 2. It investigates the staging of London Olympics 2012 and IPhone X product launch, to determine common success factors. The essay analysis the factors that need to be considered when producing a plan for an event. The second part contains a detailed plan for an event using planning tools, detailed budget and consideration of risk assessment and contingency planning - this event can be staged as a part of assignment 3. Finally, the essay ass...

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