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Summary Marketing Communication Exam
- Examen • 16 páginas • 2024
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- 8,49 €
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This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.
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Marketing Communication - PART B Understanding & Knowledge
- Resumen • 13 páginas • 2018
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Recap of all articles and chapters of the book that should be learned for the understanding and knowledge assignment part B for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles:

Belch, G. E., & Belch M. A. (2015). Chapter 4: Perspectives on consumer behaviour, pp 108-138.

Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453-458.

Wang, C.-L., Siu, N. Y. M., & Hui, A. S. ...
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Marketing communicatie alle literatuur
- Resumen • 53 páginas • 2016
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- 5,99 €
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Alle literatuur voor het vak Marketing communication and the consumer. Let op: niet de sheets.