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HD Marketing Foundations Notes
- Notas de lectura • 55 páginas • 2020
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Topics covered:
1) Introduction to Marketing; The Marketing Environment and Market Analysis
2) Market Research
3) Consumer Behaviour
4) Markets: Segmentation, Targeting and Positioning
5) Product
6) Price
7) Promotion
8) Place (Distribution)
9) Services, Social and Not-For-Profit Marketing
10) Digital and International Marketing
11) Data and Analytics
The 12th Lecture is a review lecture.

This includes notes from all lectures, tutorials and textbook.