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Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
![UvA Branding Summary ALL Articles March 2019 Grade 8,5!](/docpics/5cc18faf4fd2d_535117.jpg)
![UvA Branding Summary ALL Articles March 2019 Grade 8,5!](/docpics/books/9200000005064979.jpg)
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UvA Branding Summary ALL Articles March 2019 Grade 8,5!
- Resumen • 66 páginas • 2019
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Disponible en paquete
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Everything you'll need for the Branding Business Lab from the MSc Business Administration to pass the course. 

Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
![Summary Book Strategic Brand Management, global edition.	](/docpics/5c37a1aef1fb7_496078.jpg)
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Summary Book Strategic Brand Management, global edition.	
- Resumen • 27 páginas • 2019
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- 6,49 €
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Strategic Brand Management, global edition. Keller, K.L. 9780273779414 
Summary of the chapters 1 - 4 and 12 for the course Brand and Product Management.
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
![Complete Brand & Product Management Course Summary](/docpics/5a2e78a6b2e88_377485.jpg)
![Complete Brand & Product Management Course Summary](/docpics/books/9200000005064979.jpg)
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Complete Brand & Product Management Course Summary
- Resumen • 26 páginas • 2017
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- 5,99 €
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Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
![table of contents](/docpics/5b898e8e45c06_451353.jpg)
![table of contents](/docpics/books/9200000005064979.jpg)
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table of contents
- Resumen • 7 páginas • 2018
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- 3,49 €
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Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
Samenvatting Strategic Brand Management Keller
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