Bronis Guías de estudio, Notas de estudios & Resúmenes

Summary of the chapters we need to know for OMC 1. Includes pictures of the book if hard to explain. The part about elasticity is explained in dutch! The rest of the summary is completely in English. Chapter 1 page 31-62 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 All Chapter 7 (7.1, 7.4, 7.6, 7.6.1, 7.8) Chapter 8 (8.6) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1, 12.4, 12.7 ) Chapter 13 (13.1, 13.2.1,)

This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.

Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)

People & Business Management aan Zuyd Hogeschool Commerciele economie

This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.

Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.

Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13

This summary is made out of one chapter. Chapter 9 from the Verhage book Marketing Fundamentals. This summary is in English. It can be used for the subject communication or marketing.

Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.