Principles of Marketing Resúmenes

A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!

Bij deze een samenvatting voor het vak 'International Marketing & Sales II'. Deze samenvatting bevat alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.

Complete Marketing & Sales I summary for the first quarter test in year 1 of the International Business programme.

Summary of Chapter 6 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898

Summary of Book Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the book are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898