225

Universidad Europea de Madrid (UEM)

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Notas de lectura

Introduction to International Business and Trade vs Investment
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3

marzo 2026

2025/2026
Boost your understanding of **International Business ** with these clear and structured study notes covering the key concepts from Sessions 2 and 3. This guide explains **what international business is, why firms expand abroad, and how they operate in foreign markets**, breaking down important topics such as **global opportunities and risks, the role of borders, and the internationalization process**. It also clearly compares **trade (exporting and importing) and investment (Foreign Direct Inves...
jimenapac
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