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IB Business Management Topic 4. Marketing

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IB Business Management HL - Topic 4. Marketing IB Business Management HL - Topic 4. Marketing

  • IB Business Management HL - Topic 4. Marketing

  • Resumen • 23 páginas • 2021
  • The following document contains summarised notes taken on Topic 4. Marketing. This includes: 4.1 The role of marketing, 4.2 Marketing planning (including introduction to the four P's), 4.3 Sales forecasting (HL), 4.4 market research, The four Ps (product, price, promotion, place), 4.6 The extended marketing mix of seven Ps (HL) and 4.7 International marketing (HL).
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