Test Bank For Principles of Marketing 17th Edition By Philip Kotler, Gary Armstrong (All Chapters, 100% Original Verified, A+ Grade)

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FULL TEST BANK FOR PRINCIPLES OF MARKETING 17TH EDITION BY KOTLER||
ACTUAL EST BANK ALL CHAPTERS WITH QUESTIONS AND WELL ELABORATED
ANSWERS|| LATEST UPDATE 2026 WITH VERIFIED SOLUTIONS|| ASSURED PASS!
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 1
Marketing: Creating Customer Value and Engagement


1) Which of the following is NOT an accurate description of modern
marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with customers. -
ANSWER: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to
."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell products - ANSWER: C Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Easy
3) Marketing is defined as a social and managerial process by which
individuals and organizations obtain what they need and want through .

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A) research and development
B) innovation and creativity
C) manufacturing efficiencies
D) value creation and exchange
E) sales and revenue creation - ANSWER: D
AACSB: Application of knowledge Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Moderate




4) According to the five-step model of the marketing process, which of the
following is the final step in creating value for customers?

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A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity -
ANSWER: E
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Moderate
5) According to the five-step model of the marketing process, a company
should
before designing a customer-driven marketing strategy.
A) determine how to deliver superior value to customers
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key
customers
D) understand the marketplace and customer needs and wants
E) construct an integrated marketing program - ANSWER: D
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Moderate


6) Marketing is managing profitable customer relationships. - ANSWER:
TRUE
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing
process. Difficulty: Easy

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7) are human needs that are shaped by culture and individual personality.
A) Necessities
B) Wants
C) Demands
D) Values
E) Exchanges - ANSWER: B Skill: Concept
Objective: LO 1.2: Explain the importance of understanding the marketplace and
customers and identify the five core marketplace concepts.
Difficulty: Easy




8) When backed by buying power, wants become .
A) social needs
B) demands
C) physical needs