Revenue
Management
Final question
and answers
2025/2026
This formula represents a buyers view of a sales transaction? - correct answersPerceived Value-
Selling Price=Personal Profit
Effective revenue managers use this to best develop and evaluate their organizations pricing and
revenue management strategies and tactics. - correct answersRegular Strategy meetings
A pricing system based upon a buyers view of product or service value - correct answersValue-
based pricing
Included in the Place portion of a hotel's markieting mix - correct answersDistribution channels
, Tasha's hotel sold 175 rooms last night at an ADR of 200.00. Her hotel has 250 rooms. What was
the RevPAR? - correct answers140.00
The term used to describe efforts undertaken to encourage travel and tourism to a specific
geographic area or attraction - correct answersDestination marketing.
An appropriate selling price for a product or service must dictate its allowable costs. - correct
answersTRUE
(A + B) - C = D - correct answersAs C decreases, D increases
What differential pricing strategy would in most cases be illegal or unethical if implemented? -
correct answersPricing based on the ethnicity of the buyer.
50 rooms per week for the next 52 weeks, each room rented two days at a time. How many
room nights - correct answers5,200
Next week-end demand for her rooms(500)will exceed the number of rooms available for sales.
Which high demand pricing strategy will optimize revenue for her property? - correct
answersImplement a differential pricing strategy and allocate the limited supply to those market
segments who value the room most highly
Revenue management seeks to maximize income while revenue optimization seeks to maximize
long-term profits. - correct answersTRUE
Intangibility - correct answersRefers to the fact that service most often cannot be held, touched,
or even seen before they are purchased.
Management
Final question
and answers
2025/2026
This formula represents a buyers view of a sales transaction? - correct answersPerceived Value-
Selling Price=Personal Profit
Effective revenue managers use this to best develop and evaluate their organizations pricing and
revenue management strategies and tactics. - correct answersRegular Strategy meetings
A pricing system based upon a buyers view of product or service value - correct answersValue-
based pricing
Included in the Place portion of a hotel's markieting mix - correct answersDistribution channels
, Tasha's hotel sold 175 rooms last night at an ADR of 200.00. Her hotel has 250 rooms. What was
the RevPAR? - correct answers140.00
The term used to describe efforts undertaken to encourage travel and tourism to a specific
geographic area or attraction - correct answersDestination marketing.
An appropriate selling price for a product or service must dictate its allowable costs. - correct
answersTRUE
(A + B) - C = D - correct answersAs C decreases, D increases
What differential pricing strategy would in most cases be illegal or unethical if implemented? -
correct answersPricing based on the ethnicity of the buyer.
50 rooms per week for the next 52 weeks, each room rented two days at a time. How many
room nights - correct answers5,200
Next week-end demand for her rooms(500)will exceed the number of rooms available for sales.
Which high demand pricing strategy will optimize revenue for her property? - correct
answersImplement a differential pricing strategy and allocate the limited supply to those market
segments who value the room most highly
Revenue management seeks to maximize income while revenue optimization seeks to maximize
long-term profits. - correct answersTRUE
Intangibility - correct answersRefers to the fact that service most often cannot be held, touched,
or even seen before they are purchased.
