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Summary Economics: A Southern African Context, 3e - EKN110 - Chapter 7

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These notes are an in-depth summary of Chapter 7 from the textbook: Economics: A Southern African Context, 3e. These notes provide an introduction to the four market models and go into great detail about Pure Competition specifically. Demand and Profit maximisation in a purely competitive market are discussed in great detail yet in an easy to understand format.

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, Market models

competion /perfect competition
pure
&
monopolistic competition
· There are 4 market models -

& oligopoly
pure monopoly
imperfect competition




Comparison of markets :
X
as
marketsclothinggers
ricultura

essom




Pure Competition

·
Pure Competition = relatively rare in real world but still relevant




characteristics of
pure competition :
of sellers that offer product in
There is a
large no .




very numbers - national/international markets
large .




2 Standardized product * Purely competitive firms produce a
standardized/identical/homogenous product .




·
There is no attempted to differentiate products
·
They do not
engage
in non-price competitions
Products from diff firms are perfect substitutes for each other




3 Price takers ↑ Individual firms have no control over product price
· firms I
change market price ,
can only adjust to it Cadjust output)
Firm must accept price predetermined by market




↳ eg) firm A
raising price to R2 will shrink profit be firm B sells exact same for RI




4) Free entry and exit D .
There are no
legal/techinal/financial obstacles
preventing firms from

entering/exiting market

, Demand : In a purely competitive market



·

Demand of an individual firm in a purely competitive market = Perfectly elastic




why ?

&
It has no control
because a firm cannot
can it increase sales volumes over price
obtain a higher price nor
by decreasin price
C'price taker'
by restricting its output


Purely Competitive firms demand + revenue curves ;



straight upward sloping
-Total
=
revenue curve


↳ found by price and quantity (TR = P X Q)



demand =
curve horizontal line/ perf clastic be firm can sell




-
as much output as it wants at market price (R13I)


demand is also the
* curve
Average revenue curve

bc price buyer pays per unit = revenue received per unit
AR TR/Q

marketa
·
=
-




a demand curve is also the marginal revenue curve

of output
· MR =
change
in revenue from
selling I more unit

MR = TR/0 &




Profit maximization in short run

Consider
Things
3 to

purely comp market-> only maximize economic profit

M
· .
.
It can

is a price taker by adjusting output should product be produced ?




(
2) If so in what amount ?
,

2 ways to determine the level of output at which a
3) What economic profit will be
competitive firm will max profit/min loss
realized ?




Revenue (MR MC Rule)
Marginal
= or
Total Revenue a
a

Approach P MC
Approach =




·
Profit/Loss = TR-TC
·
If MR), MC -D firm should produce product
·
Profit maximizing case :
& If MRCMC-P firm will shut down


(
·




Totals
-

of
later
stages of
·

PXQ
early stages production
·




Production ↓
b output-high
is low b
output
MC > MR

MR < MC ↳
b
.. not profitable
:
profitable to
to
produce
Produce (shut down)




↳ economic profit is at it's max when firm

a
produces units
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