TradeDesk: Marketing Foundations

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - correct answer True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - correct answer False A data management platform (DMP) helps you evaluate audience data by: - correct answer All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - correct answer True Cost per mille (CPM) measures: - correct answer The price an advertiser pays per 1,000 impressions DSPs optimize to: - correct answer Low CPMs The economic concept of liquidity is important in digital advertising because: - correct answer All answers apply Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity Real-time bidding (RTB): - correct answer Prices online inventory via an auction CPM measures the cost per user action. - correct answer False In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the thousand and not individually. - correct answer False It's important for the consumer and data center to be close together to increase the efficiency of the "100 milliseconds". - correct answer False