MGT 487 NASCAR case

NASCAR Case 1. What strategic challenges do you think Brian France faces as he guides his company? Using what you know about managing strategically, how might he respond to these challenges? Some challenges that Brian France might face as he guides his company include finding ways to attract a younger audience, to expand the market, and to make NASCAR more appealing to all sports fans. In order to attract new fans without isolating the current fans or changing the concept of NASCAR, Brian needs to try to repackage the sport. Also, Brian needs to use a concentration growth strategy to focus on developing new markets. This can be successfully done by promoting the races through social media and offering special discounts or promotions to attract new