Examen
Advertising and IMC Principles and Practice 10th Edition By Moriarty - Test Bank
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Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Missio...
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