MBA MFT Study Cards

MBA MFT Study Cards major segmentation variables (4) - Answer-(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - Answer-set of customers who are buying the company's product target market - Answer-qualified available market the company decides to pursue available market - Answer-set of consumers who have interest, income, and access to a particular offer potential market - Answer-set of consumer with a sufficient level of interest in a market offer corporate culture - Answer-shared experiences, stories, beliefs, & norms that characterize an organization strategic marketing plan - Answer-lays out the target market and the firm's value proposition, based on an analysis of the best market opportunities 5 stages of consumer buying process decision process - Answer-(1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase decision, (5) postpurchase behavior 8 steps of business purchasing process - Answer-(1) identify need, (2) select specific product, (3) appoint purchase team, (4) specify technicalities, (5) budget for purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts 4 factors influencing consumer behavior - Answer-(1) cultural, (2) social, (3) personal, (4) psychological 4 factors that influence business purchasing behavior - Answer-(1) environmental, (2) organizational, (3) interpersonal, (4) individual competitive intelligence - Answer-defining, gathering, analyzing, & distributing intelligence about products, customers, competitors, and any aspects of the environment needed to support executives & managers making strategic decisions for an organization managerial decision making process steps (6) - Answer-(1) establish the objective, (2) define the problem, (3) identify possible solutions, (4) evaluate alternative courses of action, (5) implement the decision, (6) acquire feedback 8 major models of marketing communication - Answer-(1) advertising, (2) sales promotion, (3) events & experiences, (4) public relations & publicity, (5) direct marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal selling pull strategy - Answer-the manufacturer uses advertising and other communication to persuade consumers to demand the product from intermediaries, thus inducing intermediaries to order it push strategy - Answer-uses the manufacturer's sales force, trade promotion money, or other means to induce intermediaries to carry, promote, & sell the product to end users points-of-parity (POPs) - Answer-attributes or benefit associations that are not necessarily unique to the brand but may be shared with other brands points-of-difference (PODs) - Answer-attributes of benefits that consumers strongly associate with a brand, positively evaluate, and believe they could NOT find to the same extent with a competitive brand posititioning - Answer-the act of designing a company's offering and image to occupy a distinctive place in the minds of the target market supersegment - Answer-set of segments sharing some exploitable similarity 5 key criteria market segments must rate favorably on to be useful - Answer-(1) measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable pyschographic - Answer-the science of using psychology & demographics to better understand consumers variables of demographic segmentation (6) - Answer-(1) age and life-cycle stage, (2) life stage, (3) gender, (4) income, (5) generation, (6) race & culture investment banking - Answer-a specific division of banking related to the creation of capital for other companies, governments, and entities weak form - Answer-assumes that all info contained in past price movements is reflected in the current market price. info about recent trends in a stock price is no use in selecting a stock semi-strong form - Answer-states the current market price reflects all publicly available information. to gain abnormal returns insider info is needed information efficiency - Answer-all relevant information about a stock is reflected in its price (this is in a perfect world) CONTINUES...