IAB Digital Certification Study Guide questions with correct answers
cost per thousand (CPM) equation - Answer cost x 1000 % impressions OR cost % ad impressions cost per sale (CPS) equation - Answer cost % sales cost per action (CPA) equation - Answer cost % actions effective cost per thousand (eCPM) equation - Answer cost(s) x 1000 % total impressions cost per click (CPC) equation - Answer cost % clicks click through rate (CTR) equation - Answer clicks % impressions ecosystem players - Answer -advertisers -agencies -consumers -publishers -technologies -tools types of advertising - Answer -audio
Escuela, estudio y materia
- Institución
- IAB
- Grado
- IAB
Información del documento
- Subido en
- 16 de junio de 2023
- Número de páginas
- 41
- Escrito en
- 2022/2023
- Tipo
- Examen
- Contiene
- Preguntas y respuestas
Temas
-
iab digital certification study guide questions wi
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