Vista previa 8 fuera de 62 páginas
Vista previa 8 fuera de 62 páginas
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Algunos ejemplos de esta serie de preguntas de práctica
1.
What is the definition of International Marketing?
Respuesta: Involves the firm in establishing manufacturing/processing facilities around the world and coordinating marketing strategies across the globe.
2.
What is the key difference between domestic marketing and marketing on a international scale?
Respuesta: The multidimensionality and complexity of the many foreign country markets a company may operate in. An international manager needs a knowledge and awareness of these complexities and the implications they have for international marketing management.
3.
Where does SLEPTS stand for?
Respuesta: S = Social L = Legal E = Economic P = Political T = Technological S = Sustainable
4.
The international planning process must allow the company to answer three questions:
Respuesta: 1. Where is the company now? 2. Where does it want to go? 3. How might it get there?
5.
Companies go through the major evolutionary stages of planning:
Respuesta: ‐ The unplanned stage: In its early stages, the company is preoccupied with finding new export customers and money to finance its activities. Business is often very unpredictable. ‐ The budgeting stage: as a business develops, a system for annual budgeting of sales, costs and cashflow is devised, because of pressure from external stakeholders (banks). ‐ Annual business planning: companies begin to adopt a more formalized annual approach to planning. One of three approaches to the process of planning, emerge at this stage: • Top-down planning • Bottom-up planning • Goals down, plans up
6.
Aspects of international marketing planning:
Respuesta: ‐ Shareholders expections ‐ Situation analysis ‐ Resources and capabilities ‐ Corporate aims and objectives ‐ Marketing strategies ‐ Implentation of the plan ‐ Control and feedback
7.
Where does WTO stand for?
Respuesta: World Trade Organization
8.
Where does IMF stand for?
Respuesta: International Monetary Fund.
9.
Where does IBRD stand for?
Respuesta: International Bank for Reconstruction and Development (IBRD) = World Bank. IBRD: a vital source of financial and technical assistance to developing countries around the world.
10.
Where does IDA stands for?
Respuesta: IDA = International Development Association: part of World Bank -> helps world’s poorest countries.
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