Business Communication, 3e (Shwom/Gueldenzoph Snyder

1) When identifying the need your proposal meets, you are identifying its _____. A) content B) purpose C) audience D) context E) deadline Answer: B Explanation: B) You will be able to persuade your audience only if you understand your purpose, context, and content. Purpose is the need your proposal meets. Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 2) What is the first step in preparing a proposal? A) Identifying the purpose of the proposal B) Determining the content that will be included C) Identifying the deadline or due date D) Understanding the context of the issue E) Identifying the audience and what their needs are Answer: A Explanation: A) The first step in preparing a proposal is to develop a clear idea of your purpose: What need are you addressing and how do you propose to meet that need? Classification: Concept AASCB: Reflective thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 3) Understanding the need your proposal meets and how you propose to address that need is involved in the first step of preparing a proposal, defining its ________. A) content B) context C) purpose D) format E) medium Answer: C Explanation: C) The first step in preparing a proposal is to develop a clear idea of your purpose: what need are you addressing and how do you propose to meet that need? Classification: Concept AASCB: Application of knowledge Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 4) How can identifying context help a writer develop a more effective proposal? A) The writer can determine if the proposal was solicited or unsolicited B) The writer can develop the proposal as an internal document C) The writer can determine the level of persuasion necessary D) The writer determines the requirements for content E) The writer can determine who the key competitors are Answer: C Explanation: C) By considering the context, you can identify the level of persuasion necessary as well as the appropriate form for the proposal. Classification: Concept AASCB: Analytical thinking Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 5) A proposal written to people within your organization is considered to be a(n) _____ proposal. A) solicited B) external C) formal D) internal E) unsolicited Answer: D Explanation: D) An internal proposal is addressed to people within your organization. Internal proposals can sometimes be less formal and may be written as a memo or an email. Classification: Application AASCB: Written and oral communication Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 6) A proposal that the writer initiates is called a(n) _____ proposal. A) solicited B) external C) formal D) internal E) unsolicited Answer: E Explanation: E) An unsolicited proposal is one that you initiate. Your audience has not asked for the proposal and may not be aware that a problem or opportunity exists. Classification: Concept AASCB: Application of knowledge Study Question: 1 How do you use ACE to prepare an effective proposal? Difficulty: 2:Moderate 7) The first step in preparing a proposal is to ________. A) identify the level of persuasion it will require B) develop a clear idea of your purpose C) determine the appropriate form of the proposal D) establish audience benefits E) counter potential objections Answer: B