Exam portfolio 2022 Sem 2

Advertising and Public
Relations
COM3708




PORTFOLIO ASSIGNMENT




STUDENT NUMBER:
STUDENT NAME:

,I, hereby affirm that the portfolio contains my personal work except where the work(s) or
publication of others have been acknowledged by means of reference techniques.



I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation
requirements and referencing techniques and plagiarism.



The date 04/09/2022

Your signature:

A witness's signature:




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, TABLE OF CONTENTS PAGE


1 PHASE 1: ASSESS 5

1.1 IDENTIFY THE COMMUNICATOR 5

1.1.1 Identify an organisation 5

1.1.2 A letter to the organisation 5

1.1.3 Report on the organisation 5

1.1.4 Organisation responds to request 5

1.2 IDENTIFY THE TARGET AUDIENCE 6

1.2.1 Problem statement for the research 6

1.2.2 Sub-problems 6

a) Sub-problem 1 6

b) Sub-problem 2 7

c) Sub-problem 3 7

1.2.3 Research questions 7

a) Research question 1 7

b) Research question 2 7

c) Research question 3 8

1.2.4 Unit of analysis 8

1.2.5 Population for the study 8

1.2.6 Sampling procedures 8

1.2.7 Methodology and measuring instrument 8

1.2.8 Results 9

1.2.9 Audience segmentation 11

1.2.10 Self-reflection 11


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