Unit 17
Digital marketing
Pearson BTEC Level 3 extended diploma
Learning Aim:
A: Examine the role of digital marketing within the broader marketing mix
B: Investigate the effectiveness of existing Digital Marketing campaigns.
What is Digital Marketing and how is it used?
A: Examine the role of digital marketing within the broader marketing mix
Examine the role of digital marketing within the broader marketing mix
Digital marketing plays a major role in the broader marketing mix. It is an effective way for
businesses to reach a wide range of potential customers, quickly and cost effectively. Digital
marketing allows businesses to create campaigns that can be tailored to a specific audience, as well
as reach customers that may be outside of the traditional marketing channels. Digital marketing can
include a variety of tactics, such as search engine optimization (SEO), content marketing, pay-per-
click (PPC) advertising, social media marketing, email marketing, display advertising, and more. By
combining these tactics, businesses can create effective digital marketing campaigns that are
tailored to the needs of their target audience.
Digital marketing can also be used to complement traditional marketing tactics, such as TV or print
ads. By combining digital marketing with traditional marketing, businesses can create campaigns
that reach a larger audience in a more cost-effective manner. Additionally, digital marketing can be
used to track and measure results in real-time, allowing businesses to adjust their strategies as
needed. Overall, digital marketing is an effective and cost-efficient tool that can be used to reach a
wide range of customers, quickly and effectively. By integrating digital marketing into their broader
Digital marketing
Pearson BTEC Level 3 extended diploma
Learning Aim:
A: Examine the role of digital marketing within the broader marketing mix
B: Investigate the effectiveness of existing Digital Marketing campaigns.
What is Digital Marketing and how is it used?
A: Examine the role of digital marketing within the broader marketing mix
Examine the role of digital marketing within the broader marketing mix
Digital marketing plays a major role in the broader marketing mix. It is an effective way for
businesses to reach a wide range of potential customers, quickly and cost effectively. Digital
marketing allows businesses to create campaigns that can be tailored to a specific audience, as well
as reach customers that may be outside of the traditional marketing channels. Digital marketing can
include a variety of tactics, such as search engine optimization (SEO), content marketing, pay-per-
click (PPC) advertising, social media marketing, email marketing, display advertising, and more. By
combining these tactics, businesses can create effective digital marketing campaigns that are
tailored to the needs of their target audience.
Digital marketing can also be used to complement traditional marketing tactics, such as TV or print
ads. By combining digital marketing with traditional marketing, businesses can create campaigns
that reach a larger audience in a more cost-effective manner. Additionally, digital marketing can be
used to track and measure results in real-time, allowing businesses to adjust their strategies as
needed. Overall, digital marketing is an effective and cost-efficient tool that can be used to reach a
wide range of customers, quickly and effectively. By integrating digital marketing into their broader
