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To see the world of media
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The document make you simple on how media works and see the reality of media as it is
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MEDIA CULTUREFaculty name - Change on Master Slide (View>Slide Master)
Department name – Change on Master Slide (View>Slide Master)
, INTRODUCTION
• Media are our dominant form of public communication and an
important vehicle for popular culture.
• Media are symbolic forms of expression that are constantly
used to express our culture, beliefs, values, common
experiences etc.
• The relationship between media and culture can be interpreted
in two ways:
• The media as culture i.e. media have their own culture
consisting of words, symbols, images etc.
• Media as a reflection and portrayal of culture i.e. how we
use the media to express our culture , beliefs, values
Faculty name - Change on Master Slide (View>Slide Master)
Department name – Change on Master Slide (View>Slide Master)
, CULTURE AND COMMUNICATION
• Multiple channels of communication have changed our
traditional frames of reference, values, experiences, belief
structures and social relations.
• Today, constant circulation of social and cultural forms of
media play a fundamental role in defining and redefining our
cultures.
• Various visual, written and verbal images we receive, become
part of our collective consciousness, our common experiences,
which develop our cultures.
Faculty name - Change on Master Slide (View>Slide Master)
Department name – Change on Master Slide (View>Slide Master)
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