, The purpose of corporate
strategy:
• Determine how best to meet the corporate goals
• Set priorities and know where to focus efforts
Top-down vs.
bottom-up...
ITC M1:U4:4.1-2
, Market growth potential:
the stages in the product-market life-cycle
Sales
per unit
of time
Launch Growth Maturity Decline
ITC M1:U4:4.3-4
strategy:
• Determine how best to meet the corporate goals
• Set priorities and know where to focus efforts
Top-down vs.
bottom-up...
ITC M1:U4:4.1-2
, Market growth potential:
the stages in the product-market life-cycle
Sales
per unit
of time
Launch Growth Maturity Decline
ITC M1:U4:4.3-4
