TABLE OF CONTENT
ACKNOWLEDGEMENT............................................................................................................................1
INTRODUCTION.....................................................................................................................................3
CHAPTER I:.............................................................................................................................................7
1. Strength in finance:........................................................................................................................7
2. Strength in product:.......................................................................................................................7
3. Strength in price............................................................................................................................9
4. Strength in technology:................................................................................................................10
5. Strength in media, advertisement:..............................................................................................10
CHAPTER II:..........................................................................................................................................12
1. Difficulties in product quality control:..........................................................................................12
2. The logistics system is still limited:..............................................................................................13
3. Errors on Shopee App:.................................................................................................................14
Chapter III:...........................................................................................................................................15
1. Great development potential:.....................................................................................................15
2. Future development ideas:..........................................................................................................16
Chapter IV:...........................................................................................................................................19
1. The “throne” challenge:...............................................................................................................19
2. Financial challenge:......................................................................................................................20
ACKNOWLEDGEMENT
1
,First of all, with the deepest and most sincere feelings, allows us to express our gratitude to
all the individuals and organizations that have facilitated and supported us throughout the
study and research process of this resource.
With the deepest gratitude, I would like to express my special thanks of gratitude to my
teacher, who gave me the golden opportunity to do this wonderful project, as well as for
helping us learn many new things. Once again, we would like to sincerely thank her who
directly helped, cared, and guided us to complete this report well in the past time.
Kind regrads.
2
, INTRODUCTION
1. Background
Thanks to the rapid development of the Internet, e-commerce platforms have been created.
While consumers are losing interest in shopping at traditional stores, the e-commerce market
is taking the opportunity to enter a time of great growth.
Along with the trend of technology development in the world, e-commerce in Vietnam is
gradually forming, growing strongly, and playing an increasingly important role in goods
distribution. According to the eConomy SEA 2019 report, the scale of Vietnam's e-commerce
market in early 2020 will reach 5 billion USD, the growth rate is up to 81%. Contributing to
this success are well-known brands such as Tiki, Lazada or Shopee. The competition of the
big players in the Vietnamese market is extremely exciting, but the most notable one is
Shopee.
Established in 2015, Shopee penetrate into Vietnam in August 2016. By brainy and effective
marketing strategy, Shopee has attracted a large number of customers, surpassing competitors
such as Tiki and Sendo to become a big brand in a short time
2. Rationale
As a student of economics university, my team wants to learn more about Shopee's strengths,
weaknesses, opportunities and threats so that we can learn the knowledge as well as draw
valuable lessons for ourself. The purpose of this research is to better understand Shopee's
business and give hypotheses, ideas that Shopee can apply in the future as economic students.
3. Research question
1. What are the strengths of Shopee?
2. What are the weaknesses of Shopee?
3. What opportunities does Shopee have?
4. What are the threats that Shopee faces?
4. Methodology
In our research, we refer to data from articles, articles, information pages, etc. to find a lots
informatiton about the strategies of Shopee. With the information we have found, we will
carefully read and understand and find the appropriate data, which will give us the best
3
ACKNOWLEDGEMENT............................................................................................................................1
INTRODUCTION.....................................................................................................................................3
CHAPTER I:.............................................................................................................................................7
1. Strength in finance:........................................................................................................................7
2. Strength in product:.......................................................................................................................7
3. Strength in price............................................................................................................................9
4. Strength in technology:................................................................................................................10
5. Strength in media, advertisement:..............................................................................................10
CHAPTER II:..........................................................................................................................................12
1. Difficulties in product quality control:..........................................................................................12
2. The logistics system is still limited:..............................................................................................13
3. Errors on Shopee App:.................................................................................................................14
Chapter III:...........................................................................................................................................15
1. Great development potential:.....................................................................................................15
2. Future development ideas:..........................................................................................................16
Chapter IV:...........................................................................................................................................19
1. The “throne” challenge:...............................................................................................................19
2. Financial challenge:......................................................................................................................20
ACKNOWLEDGEMENT
1
,First of all, with the deepest and most sincere feelings, allows us to express our gratitude to
all the individuals and organizations that have facilitated and supported us throughout the
study and research process of this resource.
With the deepest gratitude, I would like to express my special thanks of gratitude to my
teacher, who gave me the golden opportunity to do this wonderful project, as well as for
helping us learn many new things. Once again, we would like to sincerely thank her who
directly helped, cared, and guided us to complete this report well in the past time.
Kind regrads.
2
, INTRODUCTION
1. Background
Thanks to the rapid development of the Internet, e-commerce platforms have been created.
While consumers are losing interest in shopping at traditional stores, the e-commerce market
is taking the opportunity to enter a time of great growth.
Along with the trend of technology development in the world, e-commerce in Vietnam is
gradually forming, growing strongly, and playing an increasingly important role in goods
distribution. According to the eConomy SEA 2019 report, the scale of Vietnam's e-commerce
market in early 2020 will reach 5 billion USD, the growth rate is up to 81%. Contributing to
this success are well-known brands such as Tiki, Lazada or Shopee. The competition of the
big players in the Vietnamese market is extremely exciting, but the most notable one is
Shopee.
Established in 2015, Shopee penetrate into Vietnam in August 2016. By brainy and effective
marketing strategy, Shopee has attracted a large number of customers, surpassing competitors
such as Tiki and Sendo to become a big brand in a short time
2. Rationale
As a student of economics university, my team wants to learn more about Shopee's strengths,
weaknesses, opportunities and threats so that we can learn the knowledge as well as draw
valuable lessons for ourself. The purpose of this research is to better understand Shopee's
business and give hypotheses, ideas that Shopee can apply in the future as economic students.
3. Research question
1. What are the strengths of Shopee?
2. What are the weaknesses of Shopee?
3. What opportunities does Shopee have?
4. What are the threats that Shopee faces?
4. Methodology
In our research, we refer to data from articles, articles, information pages, etc. to find a lots
informatiton about the strategies of Shopee. With the information we have found, we will
carefully read and understand and find the appropriate data, which will give us the best
3
