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Understanding Digital Marketing—Basics and Actions
Chapter · September 2016
DOI: 10.1007/978-3-319-28281-7_2
CITATIONS READS
26 186,230
2 authors:
Teresa Piñeiro-Otero Xabier Martínez-Rolán
University of A Coruña University of Vigo
97 PUBLICATIONS 490 CITATIONS 38 PUBLICATIONS 147 CITATIONS
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Some of the authors of this publication are also working on these related projects:
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Understanding Digital Marketing—Basics and Actions
Chapter · September 2016
DOI: 10.1007/978-3-319-28281-7_2
CITATIONS READS
26 186,230
2 authors:
Teresa Piñeiro-Otero Xabier Martínez-Rolán
University of A Coruña University of Vigo
97 PUBLICATIONS 490 CITATIONS 38 PUBLICATIONS 147 CITATIONS
SEE PROFILE SEE PROFILE
Some of the authors of this publication are also working on these related projects:
Transparency & accountability View project
big data & communication View project
All content following this page was uploaded by Xabier Martínez-Rolán on 20 November 2017.
The user has requested enhancement of the downloaded file.
,
,
,