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Marketing Intelligence Master
Samenvattingen en artikelen van 4 vakken binnen het Marketing Intelligence curriculum (RUG).
[Mostrar más]Samenvattingen en artikelen van 4 vakken binnen het Marketing Intelligence curriculum (RUG).
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Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada,...
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Añadir al carritoSummaries of 22 articles which are required reading for consumer psychology for the Master Marketing. 


Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.

Leliveld, M.C. & Risselada,...
5x vendido
13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend mor...
Vista previa 2 fuera de 24 páginas
Añadir al carrito13 articles for the course Strategic Marketing summarized

- Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005)

- First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery

- Should firms spend mor...
5x vendido
A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
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Añadir al carritoA summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
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Summary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
Vista previa 3 fuera de 17 páginas
Añadir al carritoSummary consisting of 4 parts: 
Part 1: Databases and data retrieval
Part 2: Data cleaning and missings
Part 3: Machine learning
Part 4: Data visualization
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