This is a bundle of all the chapters discussed in the course Marketing. The chapters are 1 until 18. These summaries are made by me with the use of the book: A framework of marketing-management, and the lectures I attended at the UvA. Thanks to these summaries I passed the course with a 7 as the fi...
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This is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
Vista previa 4 fuera de 72 páginas
Añadir al carritoThis is a summary of chapter 9 to 18 of the Marketing Textbook and some additional notes from the Lecture slides.
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
Vista previa 4 fuera de 140 páginas
Añadir al carritoThis is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
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