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MARKETING INTELLIGENCE AND MANAGEMENT EXAMS PACK | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
MARKETING INTELLIGENCE AND MANAGEMENT EXAMS PACK | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
[Mostrar más]MARKETING INTELLIGENCE AND MANAGEMENT EXAMS PACK | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
[Mostrar más]"A Market" 
Correct Answer: A point, place, or sphere in which the ownership of goods is affect 
Marketing Concept 
Correct Answer: Assumes achieving organizational goals depends on determining the 
needs and wants of the target markets and delivering desired satisfactions more 
efficiently than...
Vista previa 3 fuera de 17 páginas
Añadir al carrito"A Market" 
Correct Answer: A point, place, or sphere in which the ownership of goods is affect 
Marketing Concept 
Correct Answer: Assumes achieving organizational goals depends on determining the 
needs and wants of the target markets and delivering desired satisfactions more 
efficiently than...
promotional mix 
Correct Answer: the combination of promotional tools—including advertising, public 
relations, personal selling, sales promotion, and social media—used to reach the target 
market and fulfill the organization's overall goals 
promotion 
Correct Answer: Communication by market...
Vista previa 2 fuera de 14 páginas
Añadir al carritopromotional mix 
Correct Answer: the combination of promotional tools—including advertising, public 
relations, personal selling, sales promotion, and social media—used to reach the target 
market and fulfill the organization's overall goals 
promotion 
Correct Answer: Communication by market...
When a customer invovlvement is high 
Correct Answer: When do consumers want to learn more about a product 
Long term memory 
Correct Answer: With repetition and elaboration, associations can get into 
high 
Correct Answer: Customer involvement is __________ on B2C specialty purchases 
Identifying t...
Vista previa 3 fuera de 18 páginas
Añadir al carritoWhen a customer invovlvement is high 
Correct Answer: When do consumers want to learn more about a product 
Long term memory 
Correct Answer: With repetition and elaboration, associations can get into 
high 
Correct Answer: Customer involvement is __________ on B2C specialty purchases 
Identifying t...
What is today's marketplace focused more on? 
Correct Answer: Customers 
_____ and _______ are the central players in the marketing exchange 
Correct Answer: Customer and Comapany 
Which order is correct for the marketing framework? 
Correct Answer: 5C's, STP, 4C's 
The first step in the marketin...
Vista previa 2 fuera de 7 páginas
Añadir al carritoWhat is today's marketplace focused more on? 
Correct Answer: Customers 
_____ and _______ are the central players in the marketing exchange 
Correct Answer: Customer and Comapany 
Which order is correct for the marketing framework? 
Correct Answer: 5C's, STP, 4C's 
The first step in the marketin...
Analysis of variance and analysis of covariance are tests of differences between two 
means or median. 
Correct Answer: false 
The null hypothesis for ANOVA is that all means are not equal. 
Correct Answer: false 
The correlation coefficient between two variables varies depending on their underlyin...
Vista previa 2 fuera de 10 páginas
Añadir al carritoAnalysis of variance and analysis of covariance are tests of differences between two 
means or median. 
Correct Answer: false 
The null hypothesis for ANOVA is that all means are not equal. 
Correct Answer: false 
The correlation coefficient between two variables varies depending on their underlyin...
Considering how managers use marketing research, which use applies to a manager 
who wishes to allocate resources in the best way to pursue business opportunities? 
Correct Answer: Marketing research used for planning 
All of the following statements describe attributes of successful marketing rese...
Vista previa 2 fuera de 15 páginas
Añadir al carritoConsidering how managers use marketing research, which use applies to a manager 
who wishes to allocate resources in the best way to pursue business opportunities? 
Correct Answer: Marketing research used for planning 
All of the following statements describe attributes of successful marketing rese...
Target customers 
Correct Answer: Customers based on a predefined geographic boundary 
Market segmentation 
Correct Answer: Dividing a market through variables such as age, gender, education 
level, family size, occupation, income, and more 
Psychographic 
Correct Answer: Focus on the intrinsic tra...
Vista previa 3 fuera de 25 páginas
Añadir al carritoTarget customers 
Correct Answer: Customers based on a predefined geographic boundary 
Market segmentation 
Correct Answer: Dividing a market through variables such as age, gender, education 
level, family size, occupation, income, and more 
Psychographic 
Correct Answer: Focus on the intrinsic tra...
When consumers examine products, they often compare an observed price to an 
internal price they remember. This is known as a(n) ________ price. 
Correct Answer: reference 
________ price refers to what the consumers feel the product should cost. 
Correct Answer: fair 
While shopping at the mall, J...
Vista previa 2 fuera de 15 páginas
Añadir al carritoWhen consumers examine products, they often compare an observed price to an 
internal price they remember. This is known as a(n) ________ price. 
Correct Answer: reference 
________ price refers to what the consumers feel the product should cost. 
Correct Answer: fair 
While shopping at the mall, J...
Customers 
Correct Answer: What is today's marketplace focused more on? 
Customer and Comapany 
Correct Answer: _____ and _______ are the central players in the marketing 
exchange 
5C's, STP, 4C's 
Correct Answer: Which order is correct for the marketing framework? 
The 5C's 
Correct Answer: T...
Vista previa 2 fuera de 7 páginas
Añadir al carritoCustomers 
Correct Answer: What is today's marketplace focused more on? 
Customer and Comapany 
Correct Answer: _____ and _______ are the central players in the marketing 
exchange 
5C's, STP, 4C's 
Correct Answer: Which order is correct for the marketing framework? 
The 5C's 
Correct Answer: T...
Elmo Corp., a manufacturer of personal computers and printers, recently established an 
office furniture exporting business. This is an example of _________. 
Correct Answer: Diversification 
Phoenix, a popular coffee shop chain in North America, recently opened 400 stores to 
cater to its rapidly...
Vista previa 3 fuera de 17 páginas
Añadir al carritoElmo Corp., a manufacturer of personal computers and printers, recently established an 
office furniture exporting business. This is an example of _________. 
Correct Answer: Diversification 
Phoenix, a popular coffee shop chain in North America, recently opened 400 stores to 
cater to its rapidly...
Scope of Marketing 
Correct Answer: Marketing is the activity, set of institutions, and processes for 
creating, communicating and exchanging offerings that have value for customers, 
clients, partners, and society at large. 
Marketing Mix Component's 
Correct Answer: Product, price, place, promo...
Vista previa 2 fuera de 14 páginas
Añadir al carritoScope of Marketing 
Correct Answer: Marketing is the activity, set of institutions, and processes for 
creating, communicating and exchanging offerings that have value for customers, 
clients, partners, and society at large. 
Marketing Mix Component's 
Correct Answer: Product, price, place, promo...
suggest solutions to problems 
Correct Answer: A SWOT analysis of a firm is least likely to 
distinctive competencies 
Correct Answer: The activities a firm does better than its competitors are known as 
political, legal, and ethical 
Correct Answer: Automobile manufacturers must comply with regulat...
Vista previa 3 fuera de 19 páginas
Añadir al carritosuggest solutions to problems 
Correct Answer: A SWOT analysis of a firm is least likely to 
distinctive competencies 
Correct Answer: The activities a firm does better than its competitors are known as 
political, legal, and ethical 
Correct Answer: Automobile manufacturers must comply with regulat...
Once a problem has been carefully defined, research projects should begin with 
a. a careful search for a marketing research agency. 
b. a comprehensive primary data collection effort. 
c. None of these are correct. 
d. a careful search for existing secondary data. 
e. All of these are correct. 
Cor...
Vista previa 4 fuera de 32 páginas
Añadir al carritoOnce a problem has been carefully defined, research projects should begin with 
a. a careful search for a marketing research agency. 
b. a comprehensive primary data collection effort. 
c. None of these are correct. 
d. a careful search for existing secondary data. 
e. All of these are correct. 
Cor...
suggest solutions to problems 
Correct Answer: A SWOT analysis of a firm is least likely to 
distinctive competencies 
Correct Answer: The activities a firm does better than its competitors are known as 
political, legal, and ethical 
Correct Answer: Automobile manufacturers must comply with regulat...
Vista previa 4 fuera de 32 páginas
Añadir al carritosuggest solutions to problems 
Correct Answer: A SWOT analysis of a firm is least likely to 
distinctive competencies 
Correct Answer: The activities a firm does better than its competitors are known as 
political, legal, and ethical 
Correct Answer: Automobile manufacturers must comply with regulat...
FencePro, a local company, has developed an entirely new mounting system for chain 
link fences. After acquiring a distributor, FencePro now has the ability to market its 
products nationwide. FencePro is most likely following a ________ strategy. 
Correct Answer: Market development 
Many managers...
Vista previa 2 fuera de 7 páginas
Añadir al carritoFencePro, a local company, has developed an entirely new mounting system for chain 
link fences. After acquiring a distributor, FencePro now has the ability to market its 
products nationwide. FencePro is most likely following a ________ strategy. 
Correct Answer: Market development 
Many managers...
A regional supermarket chain runs print, radio, and television advertisements 
announcing that 1 percent of its sales is donated to local after-school programs for 
underprivileged youth. This is an example of ________. 
Correct Answer: cause-related marketing 
In which of the following situations...
Vista previa 3 fuera de 21 páginas
Añadir al carritoA regional supermarket chain runs print, radio, and television advertisements 
announcing that 1 percent of its sales is donated to local after-school programs for 
underprivileged youth. This is an example of ________. 
Correct Answer: cause-related marketing 
In which of the following situations...
Functional Level Departments 
Correct Answer: -Info Systems 
-Finance 
-Research Development 
-Marketing 
-Manufacturing Operations 
-Human Resources 
corporate level 
Correct Answer: represents the overall strategy for the entire org. 
strategic business unit 
Correct Answer: is a subsidiary, divis...
Vista previa 3 fuera de 25 páginas
Añadir al carritoFunctional Level Departments 
Correct Answer: -Info Systems 
-Finance 
-Research Development 
-Marketing 
-Manufacturing Operations 
-Human Resources 
corporate level 
Correct Answer: represents the overall strategy for the entire org. 
strategic business unit 
Correct Answer: is a subsidiary, divis...
Metro FM and Star are radio stations in direct competition with each other. The target 
audience for both radio stations is the same, with most of the stations' income coming 
from commercials. Which of the following strategies can Star use to differentiate its 
services from Metro FM? 
Correct ...
Vista previa 2 fuera de 9 páginas
Añadir al carritoMetro FM and Star are radio stations in direct competition with each other. The target 
audience for both radio stations is the same, with most of the stations' income coming 
from commercials. Which of the following strategies can Star use to differentiate its 
services from Metro FM? 
Correct ...
Solid marketing research is becoming increasingly important as the world moves to a 
Correct Answer: Global economy 
A marketing research director that identifies and leads the direction in which the 
individual studies and overall programs go is said to be 
Correct Answer: Proactive 
The U.S. Bure...
Vista previa 2 fuera de 12 páginas
Añadir al carritoSolid marketing research is becoming increasingly important as the world moves to a 
Correct Answer: Global economy 
A marketing research director that identifies and leads the direction in which the 
individual studies and overall programs go is said to be 
Correct Answer: Proactive 
The U.S. Bure...
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