Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes
[Mostrar más]
Introduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relations...
Vista previa 2 fuera de 14 páginas
Añadir al carritoIntroduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relations...
Marketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing
Vista previa 2 fuera de 11 páginas
Añadir al carritoMarketing Concept 1. Marketing concepts (philosophies) 2. Marketing and social responsibility 3. The importance of marketing 4. Relationship marketing
Content 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8....
Vista previa 3 fuera de 18 páginas
Añadir al carritoContent 1. Marketing and the organisation 2. Strategic implications of marketing orientation 3. The evolution of a marketing organisation 4. Product marketing structure 5. Sales or customer-based marketing structure 6. Marketing orientation 7. Social responsibility and human orientation 8....
Marketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing str...
Vista previa 3 fuera de 18 páginas
Añadir al carritoMarketing Management Process 1. The marketing management process 2. The strategic management process 3. Setting goals and objective 4. Designing the business portfolio 5. Diversification growth strategies 6. Functional strategies 7. Opportunities in the environment 8. Managing marketing str...
The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental...
Vista previa 3 fuera de 27 páginas
Añadir al carritoThe Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental...
Compradores de Stuvia evaluaron más de 700.000 resúmenes. Así estas seguro que compras los mejores documentos!
Puedes pagar rápidamente y en una vez con iDeal, tarjeta de crédito o con tu crédito de Stuvia. Sin tener que hacerte miembro.
Tus compañeros escriben los resúmenes. Por eso tienes la seguridad que tienes un resumen actual y confiable. Así llegas a la conclusión rapidamente!
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Nuestra garantía de satisfacción le asegura que siempre encontrará un documento de estudio a tu medida. Tu rellenas un formulario y nuestro equipo de atención al cliente se encarga del resto.
Stuvia is a marketplace, so you are not buying this document from us, but from seller reigntutorstc90. Stuvia facilitates payment to the seller.
No, you only buy this summary for 2,56 €. You're not tied to anything after your purchase.
4.6 stars on Google & Trustpilot (+1000 reviews)
45,681 summaries were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now