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Strategic Brand Management: Global Edition Resúmenes (4.º edición)
Kevin Lane Keller - ISBN: 9780273779414
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Ver todos los 9 resúmenes de Strategic Brand Management: Global Edition, escritos por Kevin Lane Keller. Los resúmenes de Strategic Brand Management: Global Edition en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.
Resúmenes más vendidos de Strategic Brand Management: Global Edition
Samenvatting Strategic Brand Management Keller
- Resumen
- • 21 páginas •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Resumen
- • 139 páginas •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Resumen
- • 82 páginas •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Resumen
- • 26 páginas •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Resumen
- • 66 páginas •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Resumen
- • 76 páginas •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Resumen
- • 591 páginas •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Otro
- • 1 páginas •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Resumen
- • 7 páginas •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
¿Tienes documentos que coincidan con este libro? ¡Véndelos y gana dinero con tu conocimiento!
Resúmenes más recientes de Strategic Brand Management: Global Edition
Samenvatting Strategic Brand Management Keller
- Resumen
- • 21 páginas •
Samenvatting Strategic Brand Management Keller
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
- Resumen
- • 139 páginas •
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
- Resumen
- • 82 páginas •
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
- Resumen
- • 26 páginas •
Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
- Resumen
- • 66 páginas •
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
- Resumen
- • 76 páginas •
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
- Resumen
- • 591 páginas •
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
- Otro
- • 1 páginas •
Strategic Band Management Text Book.

Book consists of 6 parts and 15 Chapters
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
- Resumen
- • 7 páginas •
Brand Management (B-KUL-D0R42A)
Is included in these courses of study
Study Abroad Programme in European Culture and Society (PECS) (Leuven)
Master in de toegepaste economische wetenschappen (Leuven) (Major Marketing) 60 ects.
Master in de toegepaste economische wetenschappen (Leuven) (Minor Marketing) 60 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Major Marketing) 120 ects.
Master in de toegepaste economische wetenschappen: handelsingenieur (Leuven) (Mino...
¿Tienes documentos que coincidan con este libro? ¡Véndelos y gana dinero con tu conocimiento!
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