Persuasive Advertising Resúmenes (1.º edición)

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.