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Marketing Research Resúmenes (5.º edición)
Naresh K. Malhotra, Dan Nunan - ISBN: 9781292103129
- ISBN
- Autor(es)
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Ver todos los 9 resúmenes de Marketing Research, escritos por Naresh K. Malhotra, Dan Nunan. Los resúmenes de Marketing Research en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.
Resúmenes más vendidos de Marketing Research
Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. 

Name of the book: 
Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). 

Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
- Resumen
- • 74 páginas •
Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. 

Name of the book: 
Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). 

Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. 

Explanation of the slides example exam questions
- Resumen
- • 98 páginas •
Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. 

Explanation of the slides example exam questions
A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
- Resumen
- • 28 páginas •
A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this document focus on Factor Analysis & Sampling
- Resumen
- • 11 páginas •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this document focus on Factor Analysis & Sampling
This document includes lectures. The summaries include examples to understand the concepts more easily.
This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
- Resumen
- • 15 páginas •
This document includes lectures. The summaries include examples to understand the concepts more easily.
This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
- Resumen
- • 10 páginas •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.
- Resumen
- • 4 páginas •
This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.
LSP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (184257) - DUE 27 May 2024 ;100% TRUSTED workings, explanations and solutions.
- Examen
- • 7 páginas •
LSP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (184257) - DUE 27 May 2024 ;100% TRUSTED workings, explanations and solutions.
MNM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (576583) - DUE 22 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9.........
- Examen
- • 7 páginas •
MNM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (576583) - DUE 22 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9.........
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Resúmenes más recientes de Marketing Research
Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. 

Name of the book: 
Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). 

Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
- Resumen
- • 74 páginas •
Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. 

Name of the book: 
Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). 

Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. 

Explanation of the slides example exam questions
- Resumen
- • 98 páginas •
Business Research Methods I Lecture Slides Summary combined with the TEACHER'S EXPLANATION. 

Explanation of the slides example exam questions
A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
- Resumen
- • 28 páginas •
A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this document focus on Factor Analysis & Sampling
- Resumen
- • 11 páginas •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this document focus on Factor Analysis & Sampling
This document includes lectures. The summaries include examples to understand the concepts more easily.
This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
- Resumen
- • 15 páginas •
This document includes lectures. The summaries include examples to understand the concepts more easily.
This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
- Resumen
- • 10 páginas •
This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily.
The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).
This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.
- Resumen
- • 4 páginas •
This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.
LSP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (184257) - DUE 27 May 2024 ;100% TRUSTED workings, explanations and solutions.
- Examen
- • 7 páginas •
LSP1501 Assignment 2 (COMPLETE ANSWERS) 2024 (184257) - DUE 27 May 2024 ;100% TRUSTED workings, explanations and solutions.
MNM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (576583) - DUE 22 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9.........
- Examen
- • 7 páginas •
MNM3702 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (576583) - DUE 22 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9.........
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