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Summary Marketing Communications. PR Smith & ZE Zook. 6th edition, 2016
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Summary Marketing Communications
PR Smith & ZE Zook
6th edition
2016
Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
Resumen
Summary Marketing Communications. PR Smith & ZE Zook. 6th edition, 2016
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Summary Marketing Communications PR Smith & ZE Zook 6th edition 2016 Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
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