The Psychology of Advertising Resúmenes

Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides). Overview: 1. Introduction: sending and receiving (Chapter 1 & 2) 2. How advertising affects consumer memory (Chapter 3) 3. Forming attitudes towards products (Chapter 4) 4. Principles of persuasion and attitude change (Chapter 5) 5. Guest lecture – Cees Wijnnobel 6. How advertising influences buying behavior (Chapter 6) 7. Consumer compliance & ...

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary book Attitudes and Advertising

Dit is een samenvatting van 7 weken stof van het vak Psychology of Advertising aan de Universiteit Leiden. Alle hoofdstukken van het boek Psychology of Advertising van Fennis & Stroebe zijn erin verwerkt. Tevens het gastcollege van Cees Wijnnobel.

Samenvatting van alle colleges, er werden in totaal 7 colleges gegeven. Dit is in het Engels gedaan omdat de vragen op het tentamen ook Engels zijn.

An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.