Megsventer

In this document you will find the following: what is a brand, three guiding principles of USP, perspectives of a brand, elements of a brand, brand equity, business assets, the explosion of branding, guidelines for good management, conceptual pillars, mechanistic view of communication, corporate communication, business strategy, functional strategy, healthy brand, mission marketing, corporate identity, different types of networks and levels of organizations.

In this document you will find information regarding anything that has to do with management, communication, risk management, effective planning, the role of a project manager, characteristics of a project manager, skills and responsibilities. The 10 facets of project management is given, project management process, project management elements, project management functions, the project lifestyle, project management in practice, integrated brand communications and different types of stakeholders.