Consumer digital Study guides, Study notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer digital? On this page you'll find 2118 study documents about Consumer digital.
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Test Bank for Accounting Information Systems, 1st Edition by Arline A. Savage
- Exam (elaborations) • 740 pages • 2023
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Test Bank for Accounting Information Systems: Connecting Careers, Systems, and Analytics, 1st Edition 1e by Arline A. Savage, Danielle Brannock, Alicja Foksinska. Full Chapters test bank are included - Chapter 1 to 19 
 
1 Accounting as Information 
 
1.1 Why Is Accounting Information Important? 1-2 
 
1.2 How Have Accounting Information Systems Evolved? 1-12 
 
1.3 How Does Management Use Information? 1-18 
 
1.4 What Is the Relationship Between Accounting and Data Analytics? 1-23 
 
2 Risks an...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Exam (elaborations) • 700 pages • 2023
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- R772,47
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
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Test Bank for Business & Society: Ethics, Sustainability & Stakeholder Management, 11th Edition Carroll
- Exam (elaborations) • 522 pages • 2023
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- R772,47
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Test Bank for Business & Society: Ethics, Sustainability & Stakeholder Management 11e 11th Edition by Archie B. Carroll, Jill Brown. Full Chapters test bank are included - Chap 1 to 18 (Complete Chapters) 
 
Part I: BUSINESS, SOCIETY, AND RESPONSIBILITY. 
1. The Business and Society Relationship. 
2. Corporate Social Responsibility, Performance and Impact. 
Part II:STAKEHOLDERS AND SUSTAINABILITY. 
3.The Stakeholder Approach to Business, Society and Ethics. 
4. Sustainability and the Natural Env...
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Consumer Behaviour Summary 2023/2024 - UvA BA Master's
- Summary • 90 pages • 2023 Popular
- Available in package deal
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PM for DISCOUNT :) 
 
This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. 
 
All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. 
 
Please leave a positive rating if satisfied ! :)
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TRL3708 ASSIGNMENT 2 SEMESTER 2 2023
- Other • 8 pages • 2023
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- R205,00
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The article delves into the transformative impact of digital supply chain management within today's competitive market landscape. It stresses that while continuous improvements are vital for staying ahead in the market, digital innovations are reshaping the market dynamics. The concept of digital supply chain management is projected to play a pivotal role in the future, and this shift is enabled by technologies such as RFID, GPS, sensors, IoT, and ERP software. These technologies are turning tr...
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Test Bank for Retailing Management, 11th Edition by Michael Levy
- Exam (elaborations) • 420 pages • 2023
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- R772,47
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Test Bank for Retailing Management 11e 11th Edition by Michael Levy, Barton Weitz and Dhruv Grewal. Full Chapters test bank included (Ch 1 to 18) 
 
SECTION I: THE WORLD OF RETAILING 
Chapter 1: Introduction to the World of Retailing 
Chapter 2: Types of Retailers 
Chapter 3: Digital Retailing 
Chapter 4: Multichannel and Omnichannel Retailing 
Chapter 5: Consumer Behavior 
 
SECTION II: RETAILING STRATEGY 
Chapter 6: Retail Market Strategy 
Chapter 7: Financial Strategy 
Chapter 8: Ret...
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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- R772,47
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall
- Exam (elaborations) • 160 pages • 2023
- Available in package deal
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- R337,85
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business Markets 
Chapter 7: Segmentation, Target Marketing, and Positioning 
Chapter ...
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Summary • 61 pages • 2024
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- R103,57
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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MKTG 201 Final (100% Verified Answers)
- Exam (elaborations) • 18 pages • 2023
- Available in package deal
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- R252,85
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Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm. 
A. Priced 
B. Profitability 
C. Promotion 
D. Product 
E. Place correct answers B. Profitability 
 
The path to profitability starts with: 
A. Understanding customers within the context of the marketing environment 
B. Executing clever advertising campaigns using digital media 
C. Reducing pri...
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