Bem 122 Study guides, Study notes & Summaries
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Marketing Management (BEM 122) - 2014
- Summary • 56 pages • 2016
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Summary of Marketing Management; BEM 122 (2014)

Notes were made using both the slides and book (Grasping service marketing. 2nd edition. ) to flesh out the summary notes.

Table of contents included for quick navigation.

Covers chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11

Organised by main headings, subheadings, and bullets.