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Marketing communication strategy summary
- Summary • 30 pages • 2023
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- R133,60
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extensive summary for the chapters 4 to 11, 22,23,25
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Thesis Online or Offline Marketing Communication Strategy Small Businesses
- Thesis • 46 pages • 2020
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- R267,41
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This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
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Communication Strategy
- Summary • 12 pages • 2020
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- R98,61
- 8x sold
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Uitgebreide samenvatting van (marketing) communication strategy.
Goed te gebruiken voor het tentamen.
Uitleg van samenhang tussen branding en communication strategy.
Verwijzingen naar het boek voor meer informatie.
Bevat modellen/diagrammen.
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Marketing Communication Strategy
- Summary • 3 pages • 2020
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- R102,72
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Samenvatting van marketing communication strategy.
Goed te gebruiken voor het tentamen.
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Hoofdstuk 3 Communication strategy / communicatie strategie
- Summary • 3 pages • 2020
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- R88,31
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Samenvatting van hoofdstuk 3. van Marketing Communication Strategy
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Summary International Marketing Communication Chapter 1, 4, 5.4, 6-8 and 13.4
- Summary • 20 pages • 2019
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- R92,43
- 5x sold
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Full English summary of the chapters 1, 4, 5.4, 6-8 and 13.4 of the book Marketing Communication Strategy by Ko Floor & Fred van Raaij.
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IBL Year 3 - International Business Communication Summary (exam Semester 2 Block 3 and 4) (Made by Amy Diemer)
- Summary • 18 pages • 2018
- Available in package deal
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- R92,43
- 14x sold
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Summary International Business Communication (IBC) exam IBL Year 3 Semester 2 
Block 3 and 4

Chapters: 1, 2, 4, 5, 6, 7, 8, 13, 14, 18 information on Platforms

Based on the book: Marketing Communication Strategy 
Ko J.M.G. Floor W. Fred van Raaij
Noordhoff Uitgevers Groningen B.V.
14-04-2011 Ko Floor, Fred van Raaij, 600 pages
2566
English

Course module code: IBLIBC02R3
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Samenvatting Floor & V. Raaij
- Summary • 13 pages • 2018
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- R82,14
- 1x sold
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Samenvatting van de hoofdstukken uit het boek voor International marketing communication
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IBC (international business communications) summary block 3&4 Exam block 4 year 3 IBL
- Summary • 17 pages • 2018
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- R87,28
- 3x sold
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Summary of the IBC specialization, contains the chapters 1,2,4,5,6,7,8,13,14,18 and platforms / multi channel approach. Not only the powerpoints have been used, but also the book!
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Samenvatting communication & social media
- Summary • 14 pages • 2018
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- R61,55
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Samenvatting van de te leren hoofdstukken uit het boek