Com3708 exam pack Study guides, Study notes & Summaries

Q1 ………. advertising messages include false, misleading and deceptive messages and claims and are therefore in violation of the prevailing norms of socially responsible conduct. A particularly vexed issue concerning advertising message content relates to the ‘information versus persuasion distinction’. (1) Misleading (2) Comparative (3) Offensive (4) Unethical Q2 The following steps should be used when designing a media … . Step 1: Obtain background and do a situati...

COM3708 - Exam Aid Cram Pack

Defining Advertising Advertising is the persuasive and influential communication of messages to a specified segment of an audience by an identified advertiser who pays for unmodified messages to be delivered through the mass media. Paid communication For commercial advertising messages, the advertiser is allowed to provide any information on the product, service or idea advertised because it is paid for by the advertiser. Mass media The advertising message is usually communicated to th...

COM3708 Advertising and Public Relations Memo of 2018 Includes 50 Questions their correct answers with explanations and references (marked) Summary of the whole module (bullet form) and (paragraph form) definitions summarizes prescribed material including SG and PB