Marketing management Study guides, Study notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing management? On this page you'll find 19244 study documents about Marketing management.
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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- R755,96
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall
- Exam (elaborations) • 160 pages • 2023
- Available in package deal
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- R330,63
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Solution Manual for Marketing Management 4th Edition by Mark Johnston Greg Marshall 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business Markets 
Chapter 7: Segmentation, Target Marketing, and Positioning 
Chapter ...
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Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
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- R755,96
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Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman
- Exam (elaborations) • 418 pages • 2024
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- R330,63
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Test Bank For Business Marketing Management B2B, 13th Edition Michael D. HuttThomas W. SpehDouglas Hoffman 
Test Bank for Business Marketing Management 13th Edition Michael D. Hutt, Thomas W. Speh, Douglas Hoffman
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Marketing Management 324 Student Summaries (Cum Laude)
- Summary • 86 pages • 2023
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- R245,00
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These notes consist of all chapters for the semester and were conducted from the textbook, lecture slides and class lectures. These notes helped me pass Marketing 324 with a distinction. Goodluck with the academic year, You've got this <3
Make study stress less painful
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Framework for Marketing Management 6th Edition By Philip Kotler, Kevin Keller (Test Bank)
- Exam (elaborations) • 382 pages • 2023
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- R557,47
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Framework for Marketing Management 6e Philip Kotler, Kevin Keller (Test Bank) 
 
Framework for Marketing Management 6e Philip Kotler, Kevin Keller (Test Bank)
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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- R80,86
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Marketing Management - Master in Management (parttime)
- Class notes • 19 pages • 2023
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- R202,44
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Samenvatting en uitwerking van de colleges van het vak Marketing Management. Succes met voorbereiden!
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Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade)
- Exam (elaborations) • 326 pages • 2024
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- R538,57
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Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade) 
 
 
Instructor Manual For Marketing Management 15th Edition By Philip Kotler Kevin Lane Keller (All Chapters, 100% Original Verified, A+ Grade)
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Marketing Management 202B Notes
- Summary • 62 pages • 2023
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- R149,00
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These notes include a summary of second-year marketing management work. With information from the textbook Marketing Concepts and Strategies, these notes also contain additional notes from lectures, tutors and the slides used during the duration of the module. 
 
*Exam mark: 88% 
*Final mark: 90% 
 
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